Since TV started, viewers have wanted the outﬁ ts worn by the stars of their favourite shows. Last summer, fashion brand Missguided made getting the look easier than ever: partnering with smash-hit reality show Love Island to provide ALL the outﬁ ts worn by the contestants. With a few clicks on the ofﬁ cial Love Island app, viewers could buy every outﬁ t as they watched. From Day 1 of the series, Missguided sales rocketed – up 40% thanks to the partnership!
Media Director: Sarah Rostron