Missguided Styles Love Island


Missguided Styles Love Island, MediaCom / Missguided
Since TV started, viewers have wanted the outfi ts worn by the stars of their favourite shows. Last summer, fashion brand Missguided made getting the look easier than ever: partnering with smash-hit reality show Love Island to provide ALL the outfi ts worn by the contestants. With a few clicks on the offi cial Love Island app, viewers could buy every outfi t as they watched. From Day 1 of the series, Missguided sales rocketed – up 40% thanks to the partnership!

Media Director: Sarah Rostron