NOWTV: Dynamic Genre Targeting

NOWTV: Dynamic Genre Targeting, MediaCom / NOW TV
We proved that delivering high relevance in audio can drive brand and business results more effectively than generic messaging. Using intricate, data-driven digital audio to dynamically serve relevant ads to key segments, we caused ‘Intention to Purchase’ to soar beyond targets, driving a sales uplift of 228% and improving cost efficiency by 66%.

Media Director: Amy Meikle