This is the story of the new and improved way of working behind British Gas and Hive's work in 2020.

Named 'nucleus', this new working model has developed an innovative approach to media by integrating the experience of client marketeers with the expertise of agency talent to unite the full suite of marketing disciplines through customer data.

Since launching at the end of 2019 nucleus has made a profound business impact and fostered a collaborative way of working that will future proof Centrica, both in the short term to weather the Covid storm, and in the long term to adapt and thrive in the rapidly evolving media landscape. It has done so by doing away with the 'us and them' mentality. We are now simply; one team.