Optimised for Attention


Optimised for Attention, Co-op / Carat UK
Co-op and Carat teamed up with Google to create an industry-first – a custom algorithm which optimises digital campaigns to attention in real-time - ensuring Co-op’s ‘Easy to Eat, Easy to Recycle’ campaign cut through. And it delivered, nearly doubling the number of people who paid attention vs other supermarkets, increasing consideration after fewer exposures, making our money work 5 times harder, plus we saw an improvement in digital ROI and LFL sales growth.

Delivering sales of a product that’s good for the environment, in a category where all but the discounters are in decline. That’s worth attention!