PG One

PG One, Publicis
Winner's Story:

In 2017, Publicis retained Procter & Gamble's (P&G) £210m UK media account, expanding its remit to include all media planning, scheduling and buying.

PG One is Publicis’ network dedicated to Procter & Gamble (P&G). Set up at the start of 2018, it is staffed by a team that has promised the world’s biggest advertiser ‘transformation’. This applies to not only growing and future-proofing the largest, most ambitious client in the world but also redefining the client-agency relationship.

Stakes were high as, with the new model, PG One was committed to reinventing everything; from the way it recruited, to the way it pioneered new working practices; from innovative and immersive new training programmes, to new data platforms and partnerships focused on P&G’s growth.

In the last 12 months the team has delivered some of P&G’s best results in the region, while delivering for its talent too, all against a background of tighter budgets. Both internal and external targets have been exceeded, while churn has dropped to under a third of the industry average. Client and team satisfaction is at an all-time high.