Pick a leaf and power the planet: bringing nature back to London’s most concrete jungles


Pick a leaf and power the planet: bringing nature back to London’s most concrete jungles, P&G Herbal Essences / PGOne
Herbal:

Starcom, Herbal Essences and Jack Media collaborated to create an experiential for…butterflies? A *genuinely* living and breathing billboard that celebrated the brand’s partnership with Kew Gardens and raised awareness of the need to protect the UK’s tiny wildlife, distributing 36k packs of wildflower seeds and increasing bottle sales by almost 2%.