In our first year pGSK GBI has become convincing proof that local strategy, innovation, and campaign delivery can thrive within a global account framework.
pGSK GBI has led the charge across EMEA in transforming GSK communication plans to be not only consumer focussed, but consumer obsessed. We’re at the forefront of the development and application of People Cloud, the new global Publicis tool that enables targeting to an individual data ID, to unlock and interrogate new growth audiences, and in turn identify new solutions to connect with those audiences. This has enabled pGSK GBI to deliver global leading performance against key initiatives.
Achievements from a remarkable first year have already yielded new business, when recently GSK handed the Pfizer media business to pGSK GBI without the need for a pitch!