Public Health England Start4life Breastfeeding Friend


Public Health England Start4life Breastfeeding Friend, Wavemaker
Using exclusive research insight, we worked with Public Health England
on assisting their objective of improving England’s
breastfeeding levels – among the lowest in the world.
We developed an innovative way of reaching mums
when they need it most: Start4Life Breastfeeding
Friend – The UK’s first bespoke breastfeeding voice
assistant to run on connected and mobile devices.
It was our research that both fuelled the idea and
made it happen, from content through to delivery. In a
short space of time, Breastfeeding Friend has become
Amazon Echo’s default answer to any breastfeeding
query, meaning that any generic question on
breastfeeding will be answered by the voice assistant
Wavemaker has built.