- The definitive music marketing tool for TikTok

Columbia Records

Agency: Round Marketing

TikTok has fundamentally changed the music industry - from discovery, to marketing, to long term monetisation, the platform has become a dominant factor in a song's lifecycle. Our goal at Round was to develop the ultimate music marketing tool for TikTok – can discover new unsigned talent, find the best influencers to make a song trend and also monitor label catalogues in the long-term in case a random trend pops up. ‘Someone Else’ by Private Zero (Columbia Records) is one of the first songs that we’ve marketed from beginning to end using Shortly after launching, the track has already amassed over 3 million streams, placed in the official and Viral charts, and has been added to some of the country’s biggest playlists on Spotify, Apple and BBC Radio.