#SaveOurShirt


#SaveOurShirt, Paddy Power / MediaCom
We built an entire campaign around what turned out to be one of the sport’s most audacious stunts ever, with results to match.

We helped Paddy Power outdo its reputation for mischief by doing the unthinkable: emblazoning football shirts with its logo, causing outrage amongst fans, and then ‘unsponsoring’ them one week later.