As Ofcom pointed out, the BBC will face a "threat to its future sustainability", if it cannot "engage young people sufficiently". 70% of under-35s say they are worried about the environment and global warming. With Seven Worlds, One Planet featuring humanity's impact on the environment as one of its central themes (and with millennial favourite Sir David Attenborough at the help), this series promised to be a big and memorable hit.
This audience values brands which provide real life experiences, as it gives them a measure of how dedicated they are to their message. We created the Living Globe sculpture in response and so developed an extraordinary campaign experience that now lives in perpetuity at the Eden Project. This work helped make Seven Worlds, One Planet a massive success with record breaking viewing figures.