2019 marked Tesco’s 100th birthday and 100 years of giving customers great value. Our creative route centered around, “Prices that take you back” – prices so low that customers would feel transported back in time. As well as bringing back characters from the past, Tesco, in partnership with Thames and ITV2, brought back the iconic TV show Supermarket Sweep. Over 12 weeks, we built a supermarket in Maidstone Studios, created 80" of idents and built a Snapchat Supermarket Sweep game. We also helped get Rylan ready for his new role by putting on store manager training with real Tesco colleagues. This led to some highly engaging content, running as pre-roll against Supermarket Sweep Twitter content, which generated over 2 million video views and a VTR exceeding benchmarks by 144%. The show was ITV2’s biggest launch in four years and attracted 1.2 million viewers on the opening episode. Slot average for 16-34s tripled and Tesco’s product placement alone was worth £500k. On launch day, Supermarket Sweep was trending number one on Twitter and made it onto Gogglebox. Viewing figures translated into business results, with Tesco value perceptions increasing amongst those who watched the show. A trolley good success!