There is an issue with audience transparency in branded content. In 2017 this issue led to the Telegraph losing business to less scrupulous competitors, who offered audiences with very little transparency of where they were from, what they were reading, or for how long. To combat this the Telegraph launched Clarity Reports, a reporting system enabling clients to see audience scale, location, source and engagements in real time.
Media Director: Matt Cory
Senior Planner/Strategist: Emma Elford