The Big Comeback

Agency: Mindshare UK

Covid-19 hit KFC hard, as it did many businesses. Stores closed suddenly in the March lockdown, and over the following months KFC carefully planned its re-opening, with staff and customer safety the priority. But re-emerging after lockdown was unprecedented territory, and the challenge for media was to generate sales overnight but also protect brand value over time.

Capitalising on fans attempts to recreate home-made KFC and how much they'd been missing their fried chicken, we built out a plan to maximise quality views in high-impact formats across paid social channels, leading to significant sales results and our ad being named YouGov's ad of the month.