The Guardian and ebay: Punk Business, Guardian News & Media
ebay want to encourage more people to start their own business (on ebay) – then help them sell stuff (on ebay). More than a quarter of British adults have considered turning their passion into a business, but less than a third go on to try. In partnership with MediaCom, we figured if we wanted to prove how easy it is to launch a business, why don’t we just do it? We persuaded ebay to set aside a chunk of their marketing budget, asked our readers for their business ideas and put the message in front of everyone who might be in ‘daydreaming mode’. It worked: we ended up with more than 250 brilliant business ideas, got 15 of the best ideas off the ground and proved that ebay is the place to create businesses and thrive.