To launch the second series of The Handmaid's Tale for Channel 4, we gave the British public a taste of Gilead's twisted fundamentalist state.
Our provocative censorship messaging caused temporary outrage everywhere, with a cover-wrap in the Metro, high impact DOOH placements at key commuter train stations and a Kindle wake screen takeover.
By making people stop and think about what it means to live in a free society today, we helped deliver 2 million viewers to series 2 on launch night.
Media Director: Kat DeKeyser
Senior Planner/Strategist: Chris Mitchell
Creative Agency: 4 Creative
Relevant Media or Brand Manager: Maddy Walters