The Hunt is On!

The Hunt is On!, Mondelēz International | Cadbury Creme Egg / Carat UK
Cadbury Creme Egg Hunting Season was in its third year, but with a flat budget, longer Easter season and no new news we needed to reinvent the game. We created a first of its kind Easter Egg Hunt, hiding Cadbury Creme Eggs where you would least expect to find them - in other brands adverts. Solving our client's challenge, while simultaneously addressing a key industry challenge, we made consumers stop, search and scour ads again.

With a multi-media ecosystem and image recognition technology, we built the UK’s biggest Egg Hunt, receiving over 635,000 entries and increasing sales by 45% vs 2018 in just three months.