The Rapport Report


The Rapport Report, Goodstuff / Goodstuff
At Goodstuff, we want extraordinary relationships. Relationships that both Goodstuff and clients value and deliver on the holy trinity of Fun, Fame and Fortune. But nurturing relationships where the agency is seen as a truly respected partner requires more than trying harder – it needs the familiar tools of insight, strategy and plan.

We created a research product that gave us deeper insight into client relationships and facilitated more transparent and open conversations about all aspects of the working relationship - We called it The Rapport Report. The decision making from this tool has resulted in quantifiable improvements in Goodstuffer satisfaction and motivation levels, client satisfaction scores and agency profitability.