At Goodstuff, we want extraordinary relationships. Relationships that both Goodstuff and clients value and deliver on the holy trinity of Fun, Fame and Fortune. But nurturing relationships where the agency is seen as a truly respected partner requires more than trying harder – it needs the familiar tools of insight, strategy and plan.
We created a research product that gave us deeper insight into client relationships and facilitated more transparent and open conversations about all aspects of the working relationship - We called it The Rapport Report. The decision making from this tool has resulted in quantifiable improvements in Goodstuffer satisfaction and motivation levels, client satisfaction scores and agency profitability.