In recent years, the package holiday market has been spectacularly disrupted by new online players. Channel 4 alongside Thomas Cook and The Story Lab took this business challenge and created a unique positioning for Thomas Cook, building on the much-loved C4 series The Secret Life of 4/5 Year Olds to create ‘The Secret Life of 5 Year Olds on Holiday’ and position Thomas Cook as the go-to travel agent for family holidays!
Media Director: Charles Reid (Group Business Director - Dentsu Aegis Network)
Senior Planner/Strategist: Nik Wheatley (Head of the Storylab - Storylab)
Relevant Media or Brand Manager: Adam Gill (Brand Manager - Thomas Cook)