The UK's Greatest Pub Team

The UK's Greatest Pub Team, John Smith & News UK
Local pubs are under threat across the UK with approximately 18 pubs closing every week. Not only is this damaging to small businesses and breweries, but it’s also having a detrimental effect on our local communities.

John Smith’s has created some iconic advertising over the years, but the category and brand has become mired in the past, with a new landscape of craft beers and microbreweries making it feel rather old-fashioned and not relevant, especially among 35-49 Men.