The Unique Digital Ribbons: Harnessing the Power of Full Motion


The Unique Digital Ribbons: Harnessing the Power of Full Motion, Global
The London Underground partnership is the biggest OOH contract in the world. Built on a Victorian maze of tunnels, with over 150,000 advertising sites seen by millions of people every year.

Global and TFL worked on an £82 million capital investment programme, and at the centre of this stands the reinvention of one of the most important TFL structures; the humble escalator.

Global launched the ground-breaking Ribbons in December 2018 - proving an instant success both creatively and financially.