There’s No Luck To This Campaign – ESPN Luck Index powered by Intel


There’s No Luck To This Campaign – ESPN Luck Index powered by Intel, OMD UK for Intel Corporation
To showcase Intel’s superior processing power, we introduced the world to The Luck Index, a study to examine how the Premier League would look if luck were not a factor. Our campaign was picked up across national news outlets everywhere. We even got Jurgen Klopp talking!

Media Director: Chris Mitchell
Senior Planner/Strategist: Chris Mitchell
Relevant Media or Brand Manager: Mark Broom, UK Client Computing Marketing Manager at Intel Corporation.