Understand Me


Understand Me, OMD UK for NSPCC
In the face of rising instances of children suffering racial and religious discrimination in the UK, Childline asked us to help them convince BAME children that the service was there for them.

We partnered with one of the UK’s foremost grime music publishers – SBTV. Together we identified four diverse artists, each with their own personal experiences of racial or religious discrimination. Our artists produced bespoke tracks that communicated to our young audience on their own terms and encourage them to speak up.


Media Director: Serhat Ekinsi / Chris Brocket
Senior Planner/Strategist: Jamie Kenyon / Anna Martorana
Creative Agency : SBTV
Relevant Media or Brand Manager: Grania Hyde-Smith