What a CoinciDANCE

What a CoinciDANCE, PHD with Volkswagen Group / Skoda
How a coincidental quirk of language increased ŠKODA’s sales four-fold by starting a national dance craze.

Media Director: Geri Hsu (General Manager)
Senior Planner/Strategist: Yvonne Lee (Business Deputy General Manager), Eva Lin (Planning Manager)
Relevant Media or Brand Manager: Victor Ting (Sr. Marketing & Communication Manager - SKODA Taiwan)