Winning weekends with Walkers and ITV

Winning weekends with Walkers and ITV, OMD UK for PepsiCo and Walkers
Lunch didn’t used to be lunch without a trusty packet of crisps to accompany a weekday sarnie. But times have changed. With health increasingly on people’s minds, salty snacks have become more of a treat enjoyed together with family and friends. We needed to re-establish a role for Walkers in the family sharing occasion.

We teamed up with ITV to position Walkers Crisps as the essential tasty accompaniment to Saturday nights in with the family. In a UK first for ITV, Walkers announced competition winners live in a weekly draw during shows such as Ant & Dec’s Saturday Night Takeaway and Britain’s Got Talent. Every week, Walkers customers could scan a unique Facebook Messenger code placed alongside the ITV logo on 43 million sharing bags. Weekly winners were announced via ITV’s innovative live ad technology, with their name and location revealed by Walkers brand ambassador Gary Lineker.

Combining high-octane participation with innovative entertainment, we sparked Saturday night joy for our customers - proving that weekends are always better with Walkers.

Media Director: Emma Parrett
Senior Planner/Strategist: Tobie Rhodes
Creative Agency: AMV