Yorkshire Tea Growing for Gold

Yorkshire Tea Growing for Gold, Goodstuff with Taylors of Harrogate / Yorkshire Tea
“Growing for Gold linked our top 10 tea garden sourcing with our customers’ passion for gardening, by seeking out the UK’s top 10 amateur gardens. A brilliant collaboration from Goodstuff, The Telegraph and The Outfit across so many key channels for our audience.

It truly went way beyond a standard campaign, showing the power of content and reminding drinkers why Yorkshire Gold is worth paying more for.

It was a huge success, making Gold the only brand growing in category.”

- Dom Dwight – Marketing Director, Taylors of Harrogate

Media Director: Sam Drake (Managing Partner)
Senior Planner/Strategist: Lexi Booker (Account Director), Simeon Adams (Creative Partner)
Relevant Media or Brand Manager: Ben Newbury (Senior Brand Manager - Yorkshire Tea)