Growing for Gold linked our top ten tea garden sourcing with our customers’ passion for gardening by seeking out the UK’s top ten amateur gardens. A brilliant collaboration from Goodstuff, The Telegraph and The Outfit across so many key channels for our audience.
It truly went way beyond a standard campaign, reminding drinkers why Yorkshire Gold is worth paying more for.
It was a huge success, making Gold the only brand growing in category.
- Dom Dwight – Marketing Director, Taylors of Harrogate
Media Director: Sam Drake (Managing Partner)
Senior Planner/Strategist: Lexi Booker (Account Director), Simeon Adams (Creative Partner)
Relevant Media or Brand Manager: Ben Newbury (Senior Brand Manager - Yorkshire Tea)