mike florence

CSO , PHD UK

CSO, PHD UK

Mike is dedicated to making good ideas happen. He inspires people to be more ambitious in terms of thinking as he firmly believes that creativity is effectiveness. Mike has also introduced a new planning approach at PHD, called rhythms planning, and is a member of the Cannes Chimera, a "super agency" of creative talent made up of winners of the Cannes Lions Grand Prix. He was named the UK's top media planner in the 2017, 2018, 2019 & 2020 Campaign Annual and won Campaign's Media Planner of the Year Award in March 2019 & March 2020.