paul gayfer

Planning Partner , Goodstuff

PLANNING PARTNER, GOODSTUFF

After early career stints with Manning Gottlieb OMD and Naked, Paul has spent the past fifteen years with Goodstuff, helping them grow from a team of half a dozen Communications Planners to a 120 strong full service media agency with a firm focus on planning and media creativity. As Goodstuff's Planning Partner, Paul has led strategy across a wide range of the agency's clients, including Virgin Media, ITV, Hiscox and The AA - collecting numerous Campaign Media Awards along the way. Paul currently leads the agency's Strategy unit and is responsible for the development of Goodstuff's 'Braver by Design' planning proposition.