Andrew Mason

Head of Media, Digitas
Andrew is responsible for delivering business and strategic media planning and operations direction for Digitas clients, including overseeing the EMEA media operation in 9 markets for the global HPE business. With exposure to the full mix of communications channels, Andrew is keenly focussed on driving performance through data-driven insights, leading multidisciplinary teams across multiple markets in their effective and successful delivery. As an experienced media practitioner specialising in integrated marketing communications, Andrew has provided extensive client leadership coupled with commercial/operational excellence derived from over 20 years of working with a wealth of highly respected agencies and brands nationally and globally. His experience spans categories ranging from automotive, technology, telco, travel and financial services to consumer goods and the public sector.