Angus is Channel 4's Agency & Client Leader and part of the C4 Leadership team focussed on evolving C4's sales positioning, future commercial planning and developing future innovation. Reporting into Head of Agency & Client Sales, Angus has been at the broadcaster for over nine years, leading a fully integrated client focussed team comprised of specialists from trading, airtime sales, sponsorship, AFP, product placement, creative solutions and digital to maximise revenues across C4's entire offering. Prior to joining Channel 4 Mitchell spent eight years at Virgin Media Group's highly respected sales arm IDS where he helped build its successful Partnership team as Head of Creative Solutions. He worked across the portfolio of UKTV and Virgin channels including Dave, GOLD, Living and Virginmedia.com as well as the Virgin cable platform and Virgin Mobile. Mitchell began his career in 1995 working at BSkyB in Agency Sales.