Jane Wolfson

Chief Commercial Officer, Hearst
Jane leads the Agency and Client Direct Sales division and is responsible for driving commercial revenues and managing and developing relationships with influential media-buying agencies as well as key clients. Working across 23 brands with multiple touchpoints, the Sales division incorporates specialist print, digital display, programmatic and creative solutions roles and is responsible for maximising revenues across all Hearst Solutions: Display Advertising, Branded Content, Data & Insight, Experiential, Licensing, Accreditation, Commerce, Purpose and Content Marketing. Jane joined Hearst UK in May 2015 as Head of Commercial Operations, leading optimal commercial delivery across Hearst's portfolio of print and digital brands. She has also held the position of Director, Hearst Made, where she oversaw the growth strategy of Hearst's content marketing division. She joined Hearst from media agency Initiative, where she was Joint Head of Investment looking after the cross-media campaign delivery of Tesco, Amazon and Patek Philippe, among other clients. Jane's media experience includes print, digital, TV, out-of-home and cinema both as a Client Director and leading Trading and Activation departments.