Jo is the Managing Director for Mindshare UK. She leads the UK agency operation working directly with clients and product teams. She is an entrepreneurial thinker; co-founder startup agency Grow, founder of Huddle and her own nutrition business. With 20 years in the media industry she brings an allrounders perspective on marketing. Her first decade was spent as a digital native the second saw her move into content, social, planning, commercial and ultimately agency leadership roles. She has worked across multiple sectors with some of the world’s biggest brands and the most exciting startups.