Kate Waters

Director of Client Strategy and Planning, ITV
Kate joined ITV in 2019 to build a Client Strategy and Planning team, bringing together culture, creativity, media and data to ensure advertisers make the most of their advertising investment. A creative strategist by background and a highly respected and well known strategic leader with an embarrassingly large number of years of experience across advertising PR and digital, Kate has worked across sectors as diverse as automotive, retail, government and public sector, FMCG and financial services.