Having always been interested and people and behaviour Priya graduated in psychology and chose to go into marketing. She started her career in creative agencies at Agency Republic, Wieden and Kennedy and BBDO running accounts for blue chip clients mentored by the likes of Justin Pahl and Cilla Snowball. Priya then decided to specialise further in fashion and luxury and moved to Spring Studios to work under Robin Derrick, working with clients like Nicholas Kirkwood, Ferragamo, Peter Pilotto and LÊ¼oreal amongst others. Priya then moved from Spring Studios to Vice Media where she worked across the Vice and i-D brands. Her proudest achievement as the GM of Virtue (the creative agency by Vice) was partnering with CHANEL to create a platform celebrating female creativity- The Fifth Sense: thefifthsense.i-d.co/
en_gb/ A year long platform containing daily editorial, film, print and events working with talent like Es Devlin and Harley Weir. Priya then briefly moved to British Vogue before taking the Managing Director role at Dazed Media; working closely with Susanne Waddell and Jefferson Hack to set the strategy for the group; building further on the reputation of the youth culture and pop provocateurs. In PriyaÊ¼s spare time she mentors young talent in the creative industries and is on the board of Creative Equals, Pitch, Media for All and Gal Dem.