Richard Morris

CEO, UK/President EMEA, Initiative
Richard is CEO of Initiative UK and President of Initiative EMEA, committed to helping their brands take the initiative in culture. Previously, Richard has led global client relationships for DIAGEO and Burberry, and been Managing Director and Head of Planning for 2 major UK Media agencies.

He is driven by client success and agency growth through strategy and innovation and is passionate about media’s ability to transform clients’ businesses.

Richard is a founding partner of, and a member of the IPA Media Futures Group.

Why I’m judging...

The Campaign Media Awards are a crucial gauge of the quality and progress of media planning in the UK and, as such, they are a privilege to judge.