Shula Sinclair

Head of Strategy, Spark Foundry
Shula Sinclair is Global Head of Strategy at Spark Foundry. A proudly hybrid strategist, she is a firm believer in breaking down siloes across creative, media and tech disciplines in service of an intuitive consumer experience. After a stint in military intelligence, she began her career at M&C Saatchi and has worked in brand strategy at JWT, Barclaycard and FCB before joining Wavemaker as Global Strategy Partner. She has won awards for both her brand and media strategic work and is an advisory board member for London Film Academy.