Results 2019


Product Sector Categories

Rammed with Confidence

PHD with Volkswagen Group

Winner's Stories:

For the launch of its first ever small SUV, Volkswagen wanted to centre its media activity around confidence. Working with PHD, the media strategy focused on ‘Bam the Ram’, a little ram ‘born with big confidence’, which would literally ram through ads.

This ‘ramming’ concept was brought to li...

Toyota AYGO: Go Your Own Way

m/SIX with Toyota

Toyota are the 8th biggest car marque in UK. In the ‘supermini’ car segment the Toyota AYGO placed 3rd in 2017, behind the Fiat 500 and Hyundai i10.

AYGO is consistently outspent by Fiat 500, which aligned with fashion to position itself as the ultimate style accessory for a younger audience of first-time car buyers. In a declinin...

Fifth Gear

MediaCom with PSA

Agency: Peugeot

To put Peugeot on the lips of UK car enthusiasts, and make it ‘the’ brand they were recommending to friends and family, Peugeot brought back cult motoring show Fifth Gear. Leveraging the credible voices of the hosts, we produced a bespoke content series reviewing Peugeot cars. It became the most-watched Fifth Gear season since 2011&...

Global's Snowbombing road trip driven by BMW

Global, the Media & Entertainment Group

How do you make a bright gold BMW stand-out even more than it already does? You drive it alongside another 24 of them across Europe in the sparkliest convoy ever conceived and put them to work on top of a mountain covered in snow. Get your sunglasses out.

Volvo V40 Prime Now Test Drives

Mindshare UK

Historically known for its safety, Volvo needed to stand out against the competition and appeal to a new generation of premium car buyers - looking for design and innovation. Our insights showed that when people actually get inside a V40 they love it, but they’re generally unwilling to visit a showroom.

Volvo is ‘designed around pe...

#ThisIsOurTime

PHD & FUSE with Volkswagen Group

Agency: Skoda UK

How we used branded content to provoke conversations about gender inequality in professional cycling.

Media Director: Joanna Finn (Media Director)
Senior Planner/Strategist: Susie Milburn (Strategic Planner)
Creative Agency: FUSE & Fallon London
Relevant Media or Brand Manager: Lisa Kirkbright (Campaign Manager - Skoda UK)

Mini Countryman

The Telegraph with Mini UK

Agency: Wavemaker LTD

With the help of four English Heritage Castles, four bestselling children’s writers, a beloved CBeebies presenter, an award winning illustrator, a golden dove, a magical horse, a knight in shining armour (hurrah), and even the Telegraph’s head of programmatic (boo hiss), we inspired families and were able to demo...

Havas Media - Long Live the Local

Havas Media with Britain’s Beer Alliance

Agency: Long Live the Local

Winner's Story:

The UK has one of the highest beer duty rates in Europe, three times the EU average. The
government increased this in 2017, and further increases look likely every year, piling pressure onto pubs.

Britain’s Beer Alliance tasked Havas Media to devise a campaign that would get the Chancellor’s attention...

Diageo | Baileys | Nobody puts Baileys in the corner

Carat UK with Diageo and Baileys

We wanted to make Baileys modern, relevant and an all-year-round ingredient not gathering dust on the shelf and only brought out at Christmas. Our partnership with Jungle Creations’ Twisted, achieved just that, it brought Baileys in front of a whole new raft of consumers, the younger foodie generation who seek out exciting ingredi...

Smirnoff Equalising Music with Global

Global, the Media & Entertainment Group

As of 2017, only 9% of electronic music was produced by women, with only 14% of electronic music festival headliners being female. Smirnoff’s brand purpose of inclusivity meant this was something they couldn’t ignore. When they wanted to make a change they turned to Global; a partner with scale and a proven track record with mobilising ...

Kronenbourg 1664 - A Franc Point Of View

Starcom with Heineken for Kronenbourg 1664

Kronenbourg 1664 needed to continue the march to deliver l’Alsace difference into the heart of British life to stand out in the minds of our striver audience (35-49 year old men), so that they buy more Kronenbourg. Since our strivers pay particular attention to the world around them, we wanted to join their conversations and showcase Kron...

Free Proper Beer

MediaCom

Agency: Meantime

We were pretty confident that our beer was the best in a competitive craft beer market. So confident that we took our name off it in one of the biggest blind sampling campaigns of all time. It involved the support of nearly 200 pubs, some social media behemoths and high outdoor impact. Our bold move paid off: following the blind taste tests,...

The UK's Greatest Pub Team

John Smith & News UK

Local pubs are under threat across the UK with approximately 18 pubs closing every week. Not only is this damaging to small businesses and breweries, but it’s also having a detrimental effect on our local communities.

John Smith’s has created some iconic advertising over the years, but the category and brand has become mired in th...

The Guardian, Vizeum and TSB: The Relationship Project

Guardian News & Media

Winner's Story:

TSB faced a problem common to most financial services providers - getting people to switch their bank accounts to TSB was an uphill struggle. It partnered with Guardian News & Media, Vizuem and TSL to build consideration for the brand and encourage people to make the switch.

Using the premise that we are more likely to...

M&G Chelsea Flower Show

Initiative

Over the last three decades, M&Gs laser like focus on discrete communications to a small and highly valuable audience had created an unexpected problem; M&G had become brilliant at selling its products to a pool of people that was decreasing, and the limited brand activity wasn’t bringing in anyone new.

We built a new segmentation usi...

NatWest: Cricket Leaves No One Out

Zenith with RBS

Agency: Natwest

By celebrating inclusive and diverse stories from cricket, we revitalised an ailing sponsorship and boosted key brand measures by 13% and 15%.

Media Director: Richard Hill
Senior Planner/Strategist: Mehul Ashra
Creative Agency: M&C Saatchi

PayPal Partnership with Channel 4 and Havas

Channel 4 & Havas with PayPal

Agency: Havas Media

PayPal and Channel 4 have created a partnership that truly stands out creatively and invokes brilliant, unexpected conversations around diversity whilst at the same time driving understanding of PayPal’s many functionalities – it is not just a button on eBay!

Media Director: Sam McCormick (Partnerships Director - Havas Media)
Senior Pla...

Nationwide #TogetherAgainstHate

Wavemaker

Nationwide came to Wavemaker with the challenge of
helping them to produce a public facing campaign to
highlight the scale and severity of online hate in the
UK and to motivate people to change their behaviour
online.
Putting collaboration at the heart of the work,
Wavemaker joined forces with Channel 4, Maltesers and McCain
t...

Lloyds #GetTheInsideOut with Channel 4

Channel 4 with Lloyds

Agency: Greenhouse/ MediaCom

The second winner of Channel 4’s Diversity in Advertising award saw the prize airtime of £1M awarded to Lloyds Bank, for their powerful #GetTheInsideOut campaign. Challenging mental health and shining a light on hidden disability with help from Channel 4 talent, this campaign packed a punch, got the nation talking and saw Lloyd’s b...

The ESPN Luck Index powered by Intel

OMD UK

Winner's Story:

To showcase Intel’s superior processing power, the technology brand and OMD UK partnered with ESPN and the University of Bath to launch The Luck Index, a study examining how the Premier League would look if adjusted to account for luck.

The partnership was part of Intel’s wider brand campaign promoting its 8th ...

Take The Power Back

Bauer Media

Bauer Media, PHD, Smart Energy created a campaign that had relatable editorial-led content designed to inspire readers to take control of their energy consumption.

Winter is Coming

MediaCom with Centrica

Agency: British Gas

In cold weather, nothing strikes fear into a Brit like the threat of coming home to a broken-down boiler, no heating and no hot water. So, to prompt people to take action to protect their boiler, we dynamically tailored our audio media and creative to increase urgency every time the temperature dropped. Pairing with A Million Ads an...

Dynamically Dealing with the British Weather in Digital Audio

MediaCom with Centrica

Agency: British Gas

In cold weather, nothing strikes fear into a Brit like the threat of coming home to a broken-down boiler, no heating and no hot water. So, to prompt people to take action to protect their boiler, we dynamically tailored our audio media and creative to increase urgency every time the temperature dropped. We proved delivering dynamic ...

Bringing back Hollywood glamour to Max Factor

Zenith UK

Winner's Stories:

Max Factor needed to boost consideration for the brand and looked towards Hollywood for its inspiration. Using scenes from 2018 blockbuster movie The Greatest Showman in its campaign, the cosmetics brand played to what its target audience like to do - get a movie fix and indulge in glamour and style.

Devised with Ze...

Grazia & Boots No7

Bauer Media

Boots No7 needed help to launch their new Match Made Custom Blend Foundation Drops, a perfect audience fit for Grazia readers whose top online search is for 'best foundations'.

MIXERS UNITE to find the mixer ticket. A Cosmopolitan, Simple and Little Mix Partnership.

Hearst UK for Unilever and Simple

Agency: Mindshare

Simple and Cosmopolitan created a campaign to drive awareness and excitement around their partnership with Little Mix. The partnership, with Hearst brand Cosmopolitan, had to build a credible association between Simple and Little Mix in the minds of women 16-24. The Cosmopolitan audience are highly engaged in their appreciation of their fav...

Missguided Styles Love Island

MediaCom

Agency: Missguided

Since TV started, viewers have wanted the outfits worn by the stars of their favourite shows. Last summer, fashion brand Missguided made getting the look easier than ever: partnering with smash-hit reality show Love Island to provide ALL the outfits worn by the contestants. With a few clicks on the official Love Island app, viewers c...

Converse One Star Hotel

Initiative

The One Star Hotel campaign helped Converse drive credibility with the hard to reach Generation Z and re-establish the One Star shoe within UK, NY and LA street style culture. We did this through culturally relevant partnerships that delivered increased searches for “Converse One Star” by 300% during the days of the hotel, all Special E...

A fcking powerful data solution for a brand in crisis!

Blue 449

Winner's Story:

Fried chicken fans were up in arms when KFC had to shut hundreds of restaurants - a logistics problem meant it had run out of chicken.

To minimise the crisis, manage customers’ expectations and maximise sales, the brand worked with Blue449 to develop an API feed of transactional data, capturing a live list o...

Fanta: Twisted Carnival

MediaCom with The Coca-Cola Company for Fanta

Many brands try to build brand love. Fanta prefers something else: to drive brand terror. How? Last Halloween we created an experience involving a pitch-black room filled with terrifying sound effects, objects brushing past, and a harrowing finale. Plus, a Snapchat lens and portal which recreated the experience, delivering Snap’s ...

Kellogg's | Corn Flakes | Love Island

Carat UK and The Story Lab with Kellogg's

Kellogg’s Corn Flakes faced a huge challenge to become more relevant to 16-34s and to stand out from the vast array of breakfast options, the partnership with Love Island did just that. The Morning After podcast was a brilliant first both for the brand and for ITV, enabling us to engage with 16-34’s in a fun, relevant, entertain...

Grundig

The Telegraph with Beko PLC, Grundig

Agency: Initiative

In the UK the average person wastes 105kg of food per year, it was staggering stats like these that led a partnership between Grundig and The Telegraph to promote their latest range of fridges and ovens with innovative technology to make your food go further. Through combining 3 Telegraph editors, food waste campaigners, social influenc...

“Alexa…send me a Coca-Cola”

MediaCom with The Coca-Cola Company for Coca-Cola

In today’s tough retail climate, identifying new routes to reach and engage customers is crucial to unlocking growth for brands. By coupling a piece of revolutionary sampling technology with intelligent FMCG planning, we supercharged Coca-Cola’s AV activity to create the world’s fi rst TV-activated voice sampling campaign, delive...

Winning weekends with Walkers and ITV

OMD UK for PepsiCo and Walkers

Lunch didn’t used to be lunch without a trusty packet of crisps to accompany a weekday sarnie. But times have changed. With health increasingly on people’s minds, salty snacks have become more of a treat enjoyed together with family and friends. We needed to re-establish a role for Walkers in the family sharing occasion.

We teamed up w...

Bodyform & Refinery29 #BloodNormal

Zenith UK

Winner's Story:

The use of red blood is still banned from most media channels. Femcare brand Bodyform wanted to challenge taboos surrounding periods and spark debate, among men as well as women, that period blood is normal.

The brand’s #BloodNormal campaign featured striking, controversial images portraying red period blood...

Extreme Everest with Ant Middleton

MediaCom with Bayer

Agency: Berocca

Berocca is more than the hangover cure it’s known for: It’s an all-round energy boost, perfect for tackling tough moments daily, and for battling energy lows big and small. We wanted to change outdated perceptions – but extreme perception changes demanded extreme measures. Our ad-funded programme, ‘Extreme Everest’, saw Ch...

The First Ever Reactive TV Campaign

MediaCom with GlaxoSmithKline

Agency: Piri

Everyone has seen reactive digital campaigns – but those campaigns lack the impact and effectiveness of TV. By collaborating with ITV, we brought data and audience closer together, creating the first reactive TV trading model. Our data-informed, regionally executed campaign was twice as effective at driving sales as traditionally plan...

Calpol - Using Econometrics to Predict the Future

UM for Johnson & Johnson and Calpol

In 2016, Calpol was flying high - the Kids’ Meds category leader with 33.2% share and healthy growth of +1.1 pts YOY. The combined challenges of increased competition from private label (PL) and parents either trading down, treating less or dropping out of the category altogether, made maintaining share across the 2017/18 winter seaso...

Let's Talk Health

MediaCom with Bayer

Agency: Canesten

MediaCom identified a source of growth for Canesten that no-one else in the intimate health category had spotted - men for thrush medication - gaining first mover advantage. This shot Canesten to the top of search listings for Male Thrush generating an incremental 134,000 visits to the Canesten website.

In a category where brand call is ...

Nicorette - Walking the Line

UM for Johnson & Johnson and Nicorette

Nicorette focused on the fact that a single testimonial, amplified thoughtfully in the right environment, has the ability to move and inspire unhappy smokers to believe that they too can achieve their something incredible and quit for good. Inspirational content sat at the heart of the campaign and was adapted to different media opportuniti...

Hearst x Simplyhealth Great Run Partnership

Hearst

While Simplyhealth had strong reach and brand awareness via their sponsorship of The Great Run Series, they needed a way to deepen audience understanding of the value of investing in a Simplyhealth plan, targeting runners across the UK. Hearst’s leading health and fitness brands – Runner’s World, Women’s Health and Men’s Healt...

ITV Strangers Launch – Cantonese Confusion

Goodstuff with ITV

Winner's Story:

For the launch of its murder mystery thriller Strangers, set in Hong Kong, ITV wanted to deliver a successful drama debut and attract a significant number of its ‘light’ viewers.

Strangers features protagonist Jonah out of his depth in a foreign city - Hong Kong; the campaign mirrored this sense of confusion&#...

Amazon Fire TV

Initiative

The Handmaid's Tale Season 2

OMD UK for Channel 4

To launch the second series of The Handmaid's Tale for Channel 4, we gave the British public a taste of Gilead's twisted fundamentalist state.

Our provocative censorship messaging caused temporary outrage everywhere, with a cover-wrap in the Metro, high impact DOOH placements at key commuter train stations and a Kindle wake...

The Winner Takes it All!

MediaCom with Universal Home Ents for Mamma Mia 2

By placing the Mamma Mia 2 DVD at the heart of the UK’s biggest music show, the X Factor, we achieved the first movie product placement in an ITV programme. Co-created with ITV, our ABBA Week activation helped Mamma Mia 2 become 2018’s biggest selling comedy or drama.

Media Director: Phil Jameson

The Economist: The World Cup - A Deeper Commentary

UM for The Economist

The World Cup is truly global. However, the noise is as much a challenge as an opportunity, particularly for a brand like The Economist. Without a reputation or expertise for sports, and with a modest budget, The Economist needed a fresh angle to gain any cut-through.

With the World Cup in Russia being one of the most politicall...

LEGO Wizarding World

Initiative

For Harry Potter fans, 2018 was a huge year. The highly anticipated Fantastic Beasts sequel The Crimes of Grindelwald was finally set to be released. Our challenge was to launch these new products amongst a huge volume of overall Harry Potter noise – and drive £8.9m in incremental consumer sales by putting LEGO at the centre of the Wizarding...

Fox Deep State

Mindshare UK

With ambitious viewing targets and limited budgets Fox tasked Mindshare with creating a campaign that would not just stand out in a cluttered category but also get our client sacked…

We embraced the cultural context of mistrust in Britain today. The insight, that tempestuous times push people to seek truth from trusted journalists/publica...

Understand Me

OMD UK for NSPCC

Winner's Story:

Children’s charity NSPCC, which operates the listening service Childline, launched its ‘Understand Me’ campaign to tackle hate crime and discrimination against children. It had identified a spike in Childline counselling sessions about racial and faith-based bullying around key events such as terrorist attacks a...

CALM - Project 84

adam&eveDDB with Campaign Against Living Miserably (CALM)

Suicide is the biggest killer of men under the age of 45 in the UK. This is unacceptable. We wanted to create something that stopped the public and government in their tracks and made them pay attention to the severity of the problem. From this need, Project 84 was born.

We created 84 hyper-realistic sculptures, representing the lives l...

Ask Twice

MediaCom

Agency: Time to Change

“Are you OK?”
“I’m fine”
“No, I mean – are you really OK?”

1 in 4 men fight a mental health problem in the UK each year, and too often they pretend to be OK when asked. Tragically, men will account for 3 in 4 suicides. So, we partnered with JOE Media, targeting men and ‘mates moments’, with conten...

Tommy’s: #TogetherForChange

Mindshare UK

When a baby is lost, be it through miscarriage, stillbirth or premature birth, it is far more than the end of a pregnancy: it’s the loss of milestones, a child already planned for and loved. Yet when it happens, the silence is deafening. Feelings of guilt, superstition, anger and lack of answers kills conversation and ...

George and the Giant Pledge in support of The Royal Marsden Cancer Charity

George and the Giant Pledge

Some of the best campaigns are created with captivating and compelling content at the heart of them. Born out of a harrowing situation the George and the Giant Pledge campaign, in support of The Royal Marsden Cancer Charity, did exactly that turning a family’s challenging childhood cancer diagnosis into a hugely successful organic social ...

‘I Don’t Work Properly’ – Channel 4 in support of PurpleLightUp Day

Channel 4 with Purple Space and Disability Confident

Agency: Nationwide Building Society, Scope, Virgin Media, Lloyds Banking Group, Lloyd’s of London, BT, Channel 4, Reed Smith,

Channel 4 are a proud member of the charity Purple Space, and wanted to help raise awareness for the second annual #PurpleLightUp initiative - encouraging businesses to “Go Purple” in support of people with disabilities, and celebrating their importance in the workplace. We created a film that would make people and businesses across the...

Pension Wise – Baddiel & Skinner Partnership

Sky Media for Pension Wise / Department of Work and Pensions

Agency: Wavemaker and Carat

Pension Wise offers free, impartial guidance for anyone aged 50 or over with a personal or workplace pension. Research showed that people found pensions a daunting and complicated task with the market for guidance becoming cluttered and complex. Our goal was to inspire our audience to start a conversation about pensions and position Pension Wis...

Good News Happening Right Now

Reach Solutions for Cancer Research UK and MediaCom UK

The words ‘cancer’ and ‘good news’ are rarely heard together, which posed a problem for Cancer Research UK. Donations are crucial for the charity to continue its research and treatment development, however it was concerned that donating would seem futile if the problem were perceived as unsolvable. The challenge CRUK gave us was to ...

Missguided Styles Love Island

MediaCom

Agency: Missguided

Winner's Story:

ITV’s Love Island is one of the nation’s most watched and most talked about television shows, with viewers particularly loving the on-screen outfits. Fashion brand Missguided tapped into viewers’ desires to see and be seen in these.

Its campaign, devised with MediaCom, recognised that the majority of vie...

Rang Tan: a palm oil-free Christmas

the7stars

This is a story behind the biggest Christmas TV campaign...which never made it to TV.

Dunelm – Inviting Home Lovers Back To Mine

Goodstuff with Dunelm

Dunelm was missing out on high spending cohabiting couples, who were looking elsewhere for their homewares. To catch their attention whilst sat on the sofa browsing the competition, we turned to more than just advertising. Goodstuff and ITV created Back To Mine - a reality dating show that invites singletons to pick a partner based on rumma...

Manning Gottlieb OMD for John Lewis & Partners - A lesson in building anticipation

Manning Gottlieb OMD

People are always looking for clues to discover the John Lewis & Partners Christmas ad and after 10 years of keeping it a secret, our worst fear materialised – it had been leaked! How could we build anticipation when people knew what they were looking for? By building intrigue and mystery, we knew we could get people guessing about the ad...

Nike’s Nothing Beats a Londoner

Mindshare UK

Nike’s ‘Nothing Beats a Londoner’ campaign took on a problem that many advertisers find difficult to deal with: wavering brand affinity. Nike was still the best-selling sportswear brand with young Londoners. But the audience didn’t feel the connection between celebrity-led advertising and their real lives.

Using insights derived from e...

Food Love Stories 2.0

MediaCom

Agency: Tesco

Food Love Stories 2.0 innovated and optimised to drive a 20% improvement in profi t ROI by raising Tesco’s quality score by 11%.

Media Director: James Parnum
Creative Agency: BBH

Advertising isn't always the answer

Manning Gottlieb OMD

Winner's Story:

Virgin Trains has long been perceived as a ‘consumer champion’ but its brand sentiment was low, particularly following the loss of the East Coast franchise. Against the background of summer 2018 - the hottest summer on record, Virgin Trains’ refocused its product experience and repositioned its pricing structure...

BA World Cup

Wavemaker

This is the story on an idea that generated a first class result on an economy budget.
In the wake of negative press headlines for British Airways, the brand recognised that they needed to ignite a shift in brand affinity scores and sales. The solution was clear: slipstream contextually relevant moments in social as a stepping stone to restor...

Southeastern 'Summer Hidden Gems'

OMD UK for Go Ahead Group and Southeastern Railway

The leisure travel industry is booming over summer, and naturally should provide a huge opportunity for Southeastern Railway to carry people to staycation destinations across the South East. The trouble is trains suffer from the ‘commuting effect’ meaning people don’t want to get on a train when it’s not for work.

We teamed up with...

The Secret Life of 5 Year Olds on Holiday with Thomas Cook on Channel 4

Channel 4 with Thomas Cook

Agency: Dentsu Aegis Network

In recent years, the package holiday market has been spectacularly disrupted by new online players. Channel 4 alongside Thomas Cook and The Story Lab took this business challenge and created a unique positioning for Thomas Cook, building on the much-loved C4 series The Secret Life of 4/5 Year Olds to create ‘The Secret Life of 5 Year Olds...

Winter Sale 2018: This time its personal

PHD with Virgin Atlantic

How we created cut-through for Virgin Atlantic’s ‘amazing winter sale’ by creating 24,000 personalized digital audio ads.

Media Director: Benjamin Rutherford (Media Manager)
Creative Agency: Adam&EveDDB
Relevant Media or Brand Manager: Jessica Marke (Media Manager)

Emirates sponsorship on All 4: Off The Grid

Channel 4 & Havas with Emirates

Agency: Havas Media

To create standout amongst their competitor set, Emirates came to 4Sales to create a partnership that would drive stand-out results. Along with Havas, Channel 4 created a bespoke mini travel series called ‘Off The Grid’ on All 4 with Steve Jones, and special geographical idents on the All 4 platform that rotated in line with key mom...

Visit the USA

The Telegraph with Brand USA

Facing post Trump headlines such as ‘Who’s going to visit the USA now’ the Telegraph found the answer by embarking on a multi media, multi sensory partnership that created deep engagement with affluent music fans; prompting them to travel over the Atlantic in their droves.

Media Director: Matt Cory - The Telegraph
Senior Planner/Strat...

Data & CRM Categories

CRM – the hero of growth in a retail start up

Hearts & Science UK

Winner's Story:

Created by the team which established Per Una for Marks & Spencer, Hope Fashion aims to tap into what women over 50 want to look, feel and be. Yet despite its expertise and a strong product range, the challenges of being a start-up combined with wider retail struggles made for a tough business environment.

Hop...

Twinings x Amazon: Infusing old with new

the7stars

This is a story of Britain's oldest brand embracing a very new way of shopping.

Dynamically Dealing with the British Weather in Digital Audio

MediaCom with Centrica

Agency: British Gas

In cold weather, nothing strikes fear into a Brit like the threat of coming home to a broken-down boiler, no heating and no hot water. So, to prompt people to take action to protect their boiler, we dynamically tailored our audio media and creative to increase urgency every time the temperature dropped. We proved delivering dynamic ...

Mondelēz | Cadbury | Customisation at scale

Carat UK with Mondelēz for Cadbury

With new restrictions being placed on high fat and high salt products we needed to find a new innovative media solution for Cadbury to build their brand rather than the traditional mass reach advertising they had done in the past. We needed a longer-term strategy of gaining data and audience insight in order to help Cadbury achieve their goal of be...

Hiscox The Honeypot Poster Network

Goodstuff with Hiscox

Winner's Story:

With one in three small businesses falling victim to cyber crime, insurance provider Hiscox wanted to highlight the issue and underscore the value of cyber insurance.

Demonstrating the frequency of real cyber-attacks was vital, so small business owners would take protection seriously. But with existing data on the...

There’s No Luck To This Campaign – ESPN Luck Index powered by Intel

OMD UK for Intel Corporation

To showcase Intel’s superior processing power, we introduced the world to The Luck Index, a study to examine how the Premier League would look if luck were not a factor. Our campaign was picked up across national news outlets everywhere. We even got Jurgen Klopp talking!

Media Director: Chris Mitchell
Senior Planner/Strategist: Chris ...

The Times - JFK Unsilenced

m/SIX with News UK

Agency: The Times & The Sunday Times

Using data to unlock insights and create a world first AI audio – unveiling JFK’s final speech 55 years later.

In a competitive news environment, we’re constantly being challenged by The Times to find unique content which truly connects and attracts new audiences to the brand.

Whilst trawling through The Times’ web analytics we...

“Alexa…send me a Coca-Cola”

MediaCom with The Coca-Cola Company for Coca-Cola

In today’s tough retail climate, identifying new routes to reach and engage customers is crucial to unlocking growth for brands. By coupling a piece of revolutionary sampling technology with intelligent FMCG planning, we supercharged Coca-Cola’s AV activity to create the world’s fi rst TV-activated voice sampling campaign, delive...

Winter Sale 2018: This time its personal

PHD with Virgin Atlantic

How we created cut-through for Virgin Atlantic’s ‘amazing winter sale’ by creating 24,000 personalized digital audio ads.

Media Director: Benjamin Rutherford (Media Manager)
Creative Agency: Adam&EveDDB
Relevant Media or Brand Manager: Jessica Marke (Media Manager)

A fcking powerful data solution for a brand in crisis!

Blue 449

Within two-weeks of the chicken crisis, beyond a headline grabbing press ad, we had developed a live API feed, implemented dynamic social and curated the UK’s first ever promoted Twitter Bot. Media created a platform to own the conversation around the crisis, to manage consumer expectations via a dynamic business update, and m...

NOWTV: Dynamic Genre Targeting

MediaCom

Agency: NOW TV

We proved that delivering high relevance in audio can drive brand and business results more effectively than generic messaging. Using intricate, data-driven digital audio to dynamically serve relevant ads to key segments, we caused ‘Intention to Purchase’ to soar beyond targets, driving a sales uplift of 228% and improving cost effi...

Content Categories

CALM - Project 84

adam&eveDDB with Campaign Against Living Miserably (CALM)

Winner's Story:

Charity Campaign Against Living Miserably (CALM) aims to prevent male suicide, with 84 men a week taking their own lives in the UK. Yet suicide is a stigmatised, silent killer, under-acknowledged by media and culture at large, with people unable to appreciate and unwilling to address the issue.

To make male...

Making a Big Entrance

PHD & FUSE with Volkswagen Group

Agency: Audi Q8

Making a big entrance for the Audi Q8.

Media Director: Chris Magniac (Media Director), Nicola Dhanjal (Business Director)
Senior Planner/Strategist: Gaby Daniels (Media Manager)
Creative Agency: FUSE
Relevant Media or Brand Manager: Kelly McIntyre (Media & Innovation Manager – Audi UK)

Dave - Official Commentator of Victorious Festival with Global

Global, the Media & Entertainment Group

When it comes to standing out at festivals, brands can spend lots of money. Not all brands have big budgets though.

TV Channel Dave’s brand was witty, playful and always had something to say about something. So, what would Dave say if it was at a festival? To find out, we made Dave The Official Commentator of Victorious Fest...

Public Health England Start4life Breastfeeding Friend

Wavemaker

Using exclusive research insight, we worked with Public Health England
on assisting their objective of improving England’s
breastfeeding levels – among the lowest in the world.
We developed an innovative way of reaching mums
when they need it most: Start4Life Breastfeeding
Friend – The UK’s first bespoke breastfeeding voice
...

London’s biggest food fight

the7stars

This is a story of how Deliveroo found the best food in London.

Fanta: Twisted Carnival

MediaCom with The Coca-Cola Company for Fanta

Many brands try to build brand love. Fanta prefers something else: to drive brand terror. How? This Halloween, we created an experience involving a pitch-black room filled with a terrifying finale. Plus, a Snapchat lens and portal which recreated the experience, delivering Snap’s highest ever playtime for a branded portal in the UK. T...

The Guardian and ebay: Punk Business

Guardian News & Media

Winner's Story:

eBay wanted to encourage people to turn their passion into a business, set up on eBay and start selling. Most people however shy away from setting up a business, put off by jargon and the view that it is too complicated.

With eBay seen as egalitarian - in that anyone can come up with an idea, make it and start...

Diageo | Baileys | Nobody puts Baileys in the corner

Carat UK with Diageo and Baileys

We wanted to make Baileys modern, relevant and an all-year-round ingredient not gathering dust on the shelf and only brought out at Christmas. Our partnership with Jungle Creations’ Twisted, achieved just that, it brought Baileys in front of a whole new raft of consumers, the younger foodie generation who seek out exciting ingredi...

Make Your Own Kind Of Music

PHD with Volkswagen Group

Agency: Skoda

How launching a new car like a new music track delivered SKODA’S most successful land in recent history.

Media Director: (Joanna Finn – Media Director)
Senior Planner/Strategist: Susie Milburn (Strategic Planner)
Creative Agency: Fallon London
Relevant Media or Brand Manager: Lisa Kirkbright (Campaign Manager – Skoda UK)

The Guardian, Vizeum and TSB: The Relationship Project

Guardian News & Media

TSB have a problem common to all banks: persuading people to switch their banking over to them is a difficult task. Even if very few of us are happy with our bank’s behaviour, we presume the hassle of switching not being outweighed by the rewards a different bank might offer, means we still don’t ditch them. Turns out as a nation we’d...

Visit the USA

The Telegraph with Brand USA

Facing post Trump headlines such as ‘Who’s going to visit the USA now’ the Telegraph found the answer by embarking on a multi media, multi sensory partnership that created deep engagement with affluent music fans; prompting them to travel over the Atlantic in their droves.

Media Director: Matt Cory - The Telegraph
Senior Planner/Strat...

Nike’s Nothing Beats a Londoner

Mindshare UK

Nike’s ‘Nothing Beats a Londoner’ campaign took on a problem that many advertisers find difficult to deal with: wavering brand affinity. Nike was still the best-selling sportswear brand with young Londoners. But the audience didn’t feel the connection between celebrity-led advertising and their real lives.

Using quantitative and quali...

Yorkshire Tea Growing for Gold

Goodstuff with Taylors of Harrogate

Agency: Yorkshire Tea

Winner's Story:

Yorkshire Tea wanted to reverse declining sales of its premium product - Yorkshire Gold - with many tea drinkers opting instead for Yorkshire Tea’s main brand.

The aim was to increase consideration and value sales by reminding tea drinkers why Yorkshire Gold was worth paying more for. The brand’s target audience are ho...

Department for Education

The Telegraph with The Department for Education, Get Into Teaching

Agency: Carat

Seize the day. Because, believe it or not, each and every one of us in this room is one day going to stop breathing, turn cold and die.’
You know the film - Dead Poets Society, with these inspiring words behind us we embarked on a content partnership with the Department for Education, with the aim of finding the UK’s very ...

The Secret Life of 5 Year Olds on Holiday with Thomas Cook on Channel 4

Channel 4 with Thomas Cook

Agency: Dentsu Aegis Network

In recent years, the package holiday market has been spectacularly disrupted by new online players. Channel 4 alongside Thomas Cook and The Story Lab took this business challenge and created a unique positioning for Thomas Cook, building on the much-loved C4 series The Secret Life of 4/5 Year Olds to create ‘The Secret Life of 5 Year Olds...

There’s No Luck To This Campaign – ESPN Luck Index powered by Intel

OMD UK for Intel Corporation

To showcase Intel’s superior processing power, we introduced the world to The Luck Index, a study to examine how the Premier League would look if luck were not a factor. Our campaign was picked up across national news outlets everywhere. We even got Jurgen Klopp talking!

Media Director: Chris Mitchell
Senior Planner/Strategist: Chris ...

Dunelm – Inviting Home Lovers Back To Mine

Goodstuff with Dunelm

Your home reveals who you really are, more than a carefully curated dating profile ever could. To tap into the rising popularity of dating shows and help Dunelm appeal to cohabiting couples, Goodstuff and ITV created Back To Mine – a reality dating show that invites singletons to pick a partner based on rummaging around their homes. The s...

#ThisIsOurTime

PHD & FUSE with Volkswagen Group

Agency: Skoda UK

The story of how a car brand ignited a global conversation about gender inequality in professional cycling.

Media Director: Joanna Finn (Media Director)
Senior Planner/Strategist: Susie Milburn (Strategic Planner)
Creative Agency: FUSE & Fallon London
Relevant Media or Brand Manager: Lisa Kirkbright (Campaign Manager – Skoda UK)

Uncovering the Deep State

Reach Solutions for Fox TV and Mindshare UK

The ‘deep state’ is a familiar term among conspiracy theorists in America, however it is relatively unknown in the UK. This presented Fox TV with a challenge when it came to launching their espionage thriller, Deep State. Reach Solutions were tasked with bringing the term to a British audience and promoting the launch of the show. We kn...

Pumpkin Spice Latte

Manning Gottlieb OMD

Winner's Story:

Starbucks’ Pumpkin Spice Latte (PSL) is an institution, with previous campaigns establishing the drink as a social and cultural icon. But Manning Gottlieb OMD faced several challenges promoting the drink in 2018. It had to work with a vastly reduced budget and a growing backlash to the tried and tested ‘promote PSL as...

BIG THINGS

MediaCom

Agency: eBay

Is it possible to build life-size, working models of iconic machines found in hit Star Wars and Avengers films …using products only bought from eBay? To prove the site’s versatility and increase brand consideration, DIY Guru and YouTuber Colin Furze did just that – and our team captured it all on video. With completion rates 4.5 times...

Vodafone - Room to roam

The Telegraph with Vodafone UK

Agency: Wavemaker LTD

When price is all that matters, how do you showcase anything else?
With the help of the wild mountains of Mongolia, the Georgian capital Tbilisi, and the buzzing South Korean capital of Seoul, we were able to set vodafone apart from the other major networks, providing an unprecedented increase in the audience perceiving Vodafo...

Tommy’s: #TogetherForChange

Mindshare UK

When a baby is lost, be it through miscarriage, stillbirth or premature birth, it is far more than the end of a pregnancy: it’s the loss of milestones, a child already planned for and loved. Yet when it happens, the silence is deafening. Feelings of guilt, superstition, anger and lack of answers kills conversation and ...

The Hook & Blue 449 for Currys PC World

The Hook Group with Currys PC World, JBL

Agency: Blue 449

In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for British electrical retailer ‘Currys PC World’ (CPCW), who were looking to connect with 18-35’s during the summer months and tackle any notions that they might be seen as outdated or uncool. The campaign marked CPCW’s first ever social conten...

Cunard Photographic Journey

PHD with Carnival Cruises

Agency: Cunard

THE STORY OF CUNARD’S STRONGEST CAMPAIGN OF THE YEAR THAT CONNECTED INSTAGRAM INFLUENCERS TO DOOH IN REAL-TIME.

Media Director: Yenan Wang (Content Account Director)
Senior Planner/Strategist: Megan Templeton (Social Account Director)
Creative Agency: Indahash UK & Clear Channel

Rang Tan: a palm oil-free Christmas

the7stars

This is the story behind the biggest Christmas TV campaign....which never ran on TV.

Nike’s ‘Nothing Beats a Londoner’

Mindshare UK

Nike’s ‘Nothing Beats a Londoner’ campaign took on a problem that many advertisers find difficult to deal with: wavering brand affinity. Nike was still the best-selling sportswear brand with young Londoners. But the audience didn’t feel the connection between celebrity-led advertising and their real lives.

Using quantitative and quali...

Missguided Styles Love Island

MediaCom

Agency: Missguided

Winner's Story:

Fashion brand Missguided partnered with ITV reality show Love Island to bring fashion to the forefront of viewers’ lives. Its campaign - Missguided Styles Love Island, gave viewers the chance to purchase every outfit featured in the show. The partnership was a first for British TV, which hadn’t integrated a fashio...

Understand Me

OMD UK for NSPCC

In the face of rising instances of children suffering racial and religious discrimination in the UK, Childline asked us to help them convince BAME children that the service was there for them.

We partnered with one of the UK’s foremost grime music publishers – SBTV. Together we identified four diverse artists, each with their own pe...

Winning weekends with Walkers and ITV

OMD UK for PepsiCo and Walkers

Lunch didn’t used to be lunch without a trusty packet of crisps to accompany a weekday sarnie. But times have changed. With health increasingly on people’s minds, salty snacks have become more of a treat enjoyed together with family and friends. We needed to re-establish a role for Walkers in the family sharing occasion.

We teamed up wi...

Age UK Partnership with Channel 4

Channel 4 & MGOMD with Age UK

Agency: Manning Gottlieb OMD

In 2017, Age UK funded the award-winning Channel 4 series Old People’s Home for 4 Year Olds at Christmas, focusing on the loneliness of older people at Christmas. In 2018, the focus was the Age UK helpline – a dedicated helpline connecting callers to a highly trained professional able to provide expert advice across any issue concer...

Kronenbourg 1664 - A Franc Point of View

Starcom with Heineken for Kronenbourg K1664

Kronenbourg 1664 needed to continue the march to deliver l’Alsace difference into the heart of British life to stand out in the minds of our striver audience (35-49 year old men), so they buy more Kronenbourg. Since our strivers pay particular attention to the world around them, we wanted to join their conversations and showcase Kronenbou...

GTI Superdrives

PHD with Volkswagen Group

Agency: VW GTI

How we improved Volkswagen’s likability score by 55pts by creating Superdrives that deserve a supercar.

Media Director: Hugo Winters (Media Director)
Senior Planner/Strategist: Alice Edge (Media Planner)
Creative Agency: Adam&EveDDB
Relevant Media or Brand Manager: Katie Jones (Communications Manager – VW UK)

Manning Gottlieb OMD for John Lewis & Partners - A lesson in building anticipation

Manning Gottlieb OMD

People are always looking for clues to discover the John Lewis & Partners Christmas ad and after 10 years of keeping it a secret, our worst fear materialised – it had been leaked! How could we build anticipation when people knew what they were looking for? By building intrigue and mystery, we knew we could get people guessing about the ad...

Insight & Innovation Categories

Rammed with Confidence

PHD with Volkswagen Group

Winner's Story:

The creative idea behind the launch of Volkswagen’s T-Roc aimed to bring driver confidence to life through media. The character of ‘Bam The Ram’ - a little ram which bursts out of the T-Roc campaign and literally rams into other brands’ ads, was at the heart of the campaign.

There were 51 specially-created med...

The Times - JFK Unsilenced

m/SIX with News UK

Agency: The Times & The Sunday Times

In 1963, JFK was silenced. 55 years later, in a world first, we’ve unsilenced him. This AI-created audio content reached over 9 million adults and smashed subscription targets.

Working with the creative agency Rothco, sound engineers pulled 116,777 sound units from 831 of John F Kennedy’s speeches and radio addresses to ...

Nationwide #TogetherAgainstHate

Wavemaker

Nationwide came to Wavemaker with the challenge of
helping them to produce a public facing campaign to
highlight the scale and severity of online hate in the
UK and to motivate people to change their behaviour
online.
Putting collaboration at the heart of the work,
Wavemaker joined forces with Channel 4, Maltesers and McCain
t...

Manning Gottlieb OMD for Starbucks - Pumpkin Spice Latte

Manning Gottlieb OMD

Pumpkin Spiced Latte (PSL) is our fan favourite and the jewel in our creative crown, but in 2018 we had our work cut out…

Our first challenge was a dramatically reduced budget. We’d spent the past few years building PSL into a social, cultural and aspirational icon – so at least we had solid starting point.

Except that we did...

Manning Gottlieb OMD for John Lewis & Partners - A lesson in building anticipation

Manning Gottlieb OMD

People are always looking for clues to discover the John Lewis & Partners Christmas ad and after 10 years of keeping it a secret, our worst fear materialised – it had been leaked!
How could we build anticipation when people knew what they were looking for? By building intrigue and mystery, we knew we could get people guessing about the a...

Missguided Styles Love Island

MediaCom

Agency: Missguided

Since TV started, viewers have wanted the outfits worn by the stars of their favourite shows. Last summer, fashion brand Missguided made getting the look easier than ever: partnering with smash-hit reality show Love Island to provide ALL the outfi ts worn by the contestants. With a few clicks on the official Love Island app, viewers ...

CALM - Project 84

adam&eveDDB with Campaign Against Living Miserably (CALM)

Suicide is the biggest killer of men under the age of 45 in the UK. This is unacceptable. We wanted to create something that stopped the public and government in their tracks and made them pay attention to the severity of the problem. From this need, Project 84 was born.

We created 84 hyper-realistic sculptures, representing the lives ...

Coty Fragrance Finder

Zenith UK

Winner's Story:

How do you increase online fragrance sales when you can’t smell a website? This was the dilemma facing Coty, which was experiencing a large number of abandoned online baskets.

Boots.com, one of Coty’s biggest retailers, was using a simplistic ‘Fragrance Finder’ decision tree, based on answers to lit...

Winning Brand Affinity for The Telegraph

Fetch Media

Agency: Telegraph Media Group

The Telegraph and their agency, Fetch, recognised that their traditional print audience (Male/55+/Affluent) was in natural decline. In addition, younger audiences consume their news on mobile and quickly disregarding anything uninteresting or dated. The challenge, therefore, was how to make the brand relevant to a younger mobile...

Merkle | Periscopix and B&Q: Extreme Weather for Extreme Results

Merkle

From the Beast from the East to last years’ Summer heatwave, the weather in the UK can reach extremes at both ends of the spectrum. But what effect does this have on retail, and specifically home improvement stores? With a substantial store footprint, B&Q are usually first port-of-call for everything home and garden related. When the ...

Combining machine learning analytics with human-powered insights to create Advanced Marketing Planning (AMP) for Center Parcs

Hearts & Science UK

Telegraph Clarity

The Telegraph

Winner's Story:

The Telegraph’s branded content team wanted to tackle the lack of transparency in digital branded content. Frequent, unrecorded bounce rates and audiences sourced from dubious sites were just some of the issues that were hitting the Telegraph’s branded content team hard, resulting in lost pitches and revenues.

...

LED Tubes: Illuminating Innovation

Clear Channel UK

An Out of Home first, making a Difference to the the world we all live in.

Project Lead: Martin Page
Project Manager: Peter Chiverton
Project Development: Oliver Hall, Sital Kaura & Thomas Martin

Product Innovation – The Ozone Project

Ozone Project Limited

A collaboration between The Guardian, Telegraph, News UK & Reach plc to build a new programmatic platform; creating the single biggest premium content channel in the UK (accessing 42m people, 96.5 per cent of adults)

4Sales Agency Portal

Channel 4

As a leading innovator in ad sales innovation, the 4Sales team wanted to provide our agency clients with a first-in-market platform for managing and monitoring their campaigns. This is a tool that has become fundamental to the way agencies work with Channel 4, giving them the ability to view reports for online activity, view the upcomin...

CALM - Project 84

adam&eveDDB with Campaign Against Living Miserably (CALM)

Winner's Story:

Campaign Against Living Miserably (CALM), a charity dedicated to preventing male suicide, wanted to bring the issue to the front of people’s minds. Despite the fact that 84 men a week take their own lives in the UK, amounting to more than four thousand lives tragically lost each year, male suicide is not ack...

Rammed with Confidence

PHD with Volkswagen Group

How bringing driver confidence to life through media made the Volkswagen T-Roc the UK’s most successful small SUV launch in 7 years.

Media Director: Michael Bensley (Media Director)
Senior Planner/Strategist: Harry Vincent (Media Manager)
Creative Agency: Adam&EveDDB
Relevant Media or Brand Manager: Glyn Butterworth (National Communications...

Yorkshire Tea Growing For Gold

Goodstuff with Taylors of Harrogate

Agency: Yorkshire Tea

Growing for Gold linked our top ten tea garden sourcing with our customers’ passion for gardening by seeking out the UK’s top ten amateur gardens. A brilliant collaboration from Goodstuff, The Telegraph and The Outfit across so many key channels for our audience.

It truly went way beyond a standard campaign, reminding drinkers why...

Nationwide Voices

Wavemaker

We were tasked with setting Nationwide apart from banks by communicating building society values. The Nationwide Voices campaign heroes diverse everyday people telling their own stories about what matters to them, amplifying the brands difference. TV an broadcaster VOD became the basis of our 2019 campaign, with a distinctive timelength str...

Food Love Stories 2.0

MediaCom

Agency: Tesco

Food Love Stories 2.0 innovated and optimised to drive a 20% improvement in profit ROI by raising Tesco’s quality score by 11%.

Media Director: James Parnum
Creative Agency: BBH

Visit the USA

The Telegraph with Brand USA

Facing post Trump headlines such as ‘Who’s going to visit the USA now’ the Telegraph found the answer by embarking on a multi media, multi sensory partnership that created deep engagement with affluent music fans; prompting them to travel over the Atlantic in their droves.

Media Director: Matt Cory - The Telegraph
Senior Planner/Strat...

Ask Twice

MediaCom

Agency: Time to Change

Winner's Story:

Mental health campaign Time to Change wanted to highlight men’s mental health problems and how, too often, they pretend to be okay when asked. There is a stigma discussing mental health and also a lack of knowledge and confidence of what to say or do when someone close to you admits they aren’t fine.

Time to Ch...

Calpol - Using Econometrics to Predict the Future

UM for Johnson & Johnson and Calpol

In 2016, Calpol was flying high - the Kids’ Meds category leader with 33.2% share and healthy growth of +1.1 pts YOY. The combined challenges of increased competition from private label (PL) and parents either trading down, treating less or dropping out of the category altogether, made maintaining share across the 2017/18 winter seaso...

Kraft Heinz - Heinz Salad Cream #WhatCream

Starcom with the Kraft Heinz Company

This is a story of true integration between insights, earned and paid media, which reversed the fortunes of Heinz Salad Cream: a brand with rapidly declining sales loved only by the over 65s that had become part of the national furniture (and sat at the back of the kitchen cupboard). Starcom, Wonderland and Havas worked together using n...

Fox Deep State

Mindshare UK

With ambitious viewing targets and limited budgets Fox tasked Mindshare with creating a campaign that would not just stand out in a cluttered category but also get our client sacked…

The insight that tempestuous times push people to seek truth from trusted journalists/publications was integral in idea creation, partner selection, and ...

Bodyform #Bloodnormal

Zenith UK

Period Blood Is Normal. How our key insight, to bring men into the period conversation for the first time, helped Bodyform grow in a stagnant category.

Nike’s Nothing Beats a Londoner

Mindshare UK

Nike’s ‘Nothing Beats a Londoner’ campaign took on a problem that many advertisers find difficult to deal with: wavering brand affinity. Nike was still the best-selling sportswear brand with young Londoners. But the audience didn’t feel the connection between celebrity-led advertising and their real lives.

Using insights derived from ...

LEGO Bugatti

Initiative

In January 2018 LEGO was experiencing a slow down in sales growth, and LEGO Technic was identified as a key driver for accelerating this. As a result, we were tasked with growing LEGO Technic by 21%.

We identified a new, adult audience: people who had a passion for building and fixing things, but we had to overcome their percep...

International

Unleashing the Greatest Racing Spectacle on The Planet - F1 Engineered Insanity

Wavemaker CS

Winner's Story:

With Formula 1 experiencing a decline in sport followers, Wavemaker was tasked with engaging fans. The sport’s key audiences were placed into three groups, focusing on general interest in F1: Yet to Try, Light & Lapsed, Engaged, with these groups then mapped onto a fan journey.

‘Engaged’ fans wer...

Converse One Star Hotel

Initiative

The One Star Hotel campaign helped Converse drive credibility with the hard to reach Generation Z and re-establish the One Star shoe within UK, NY and LA street style culture. We did this through culturally relevant partnerships that delivered increased searches for “Converse One Star” by 300% during the days of the hotel, all Special E...

FIGHTING GLOBAL HUNGER TO FEED OUR FUTURE - SAWA, Digital Cinema Media and Pearl & Dean

DCM

Three million children die every year of hunger or malnutrition – a reality that shouldn’t exist. This is the epic story of how the United Nations (UN) and SAWA, the Global Cinema Advertising Association, galvanised the cinema industry across the world to inspire cinema audiences to take action and tackle hunger through the most success...

Data vs. Car

PHD with ViaRail

Agency: Touché PHD

Beating Canadians’ emotional attachment to their cars with a rational data-led strategy that reminded them that driving isn’t always the best option.

Media Director: Martin Soubeyran (VP Strategy)
Senior Planner/Strategist: Simon Parent (Senior Marketing & Optimization Manager)
Creative Agency: Cossette

What a CoinciDANCE

PHD with Volkswagen Group

Agency: Skoda

How a coincidental quirk of language increased ŠKODA’s sales four-fold by starting a national dance craze.

Media Director: Geri Hsu (General Manager)
Senior Planner/Strategist: Yvonne Lee (Business Deputy General Manager), Eva Lin (Planning Manager)
Relevant Media or Brand Manager: Victor Ting (Sr. Marketing & Communication Manager - SK...

Best of the Best Categories

PG One

Publicis

Winner's Story:

In 2017, Publicis retained Procter & Gamble's (P&G) £210m UK media account, expanding its remit to include all media planning, scheduling and buying.

PG One is Publicis’ network dedicated to Procter & Gamble (P&G). Set up at the start of 2018, it is staffed by a team that has promised the world’s b...

MediaCom's Mental Health Allies

MediaCom

We work in a tough industry with high stress levels and long hours. So, MediaCom adopted a progressive approach to Mental Health and created a programme which is second to none. Critical to its success are the Mental Health Allies.

Essence: Becoming Something Bigger

Essence

Essence entered 2018 confronting two big questions: would our service model - crafted to meet the needs of Google - work for some of the UK’s biggest brands? And could we make a small agency big overnight without losing the culture and people that make us special?

In 2018 we proved the answer to both of these questions was yes, but went ...

the7stars entertainment team

the7stars

This is the story of how a team of media planners and buyers shaped pop-culture in the UK in 2018.

PHD Manchester

PHD

Connections Planning @ OMD UK

OMD UK

OMD UK had its most successful year ever in 2018, bringing in £230m net new billings and winning countless industry craft awards for our transformational work.
While every OMDer has played their part, there’s one team that sits at the very heart of this unprecedented success, consistently delivering media innovation at moments that...

The Guardian

Winner's Story:

In the wake of uncertainty around ad fraud and the YouTube, Cambridge Analytica and Facebook revelations, Guardian News & Media made a stand for quality.

Its programmatic team led the market in cleaning up brand safety and ad fraud, demonstrating how the team’s work delivers tangible business impact for its p...

Digital Cinema Media

By raising the profile of cinema and positioning it as THE BEST SEAT IN MEDIA, the DCM team has delivered four years of growth. In 2018, DCM was determined to take cinema to another level by evolving its strategy and expanding the team to deliver sustainable long-term growth.

The Telegraph

In 2018 all legacy publishers were feeling the squeeze. How do you grow digital revenue, under the towering pressure of the digital duopoly.

Clients and agencies were also under pressure to differentiate in a duopoly dominated market. The Telegraph therefore embarked on a transformational journey of innovation and diversification, and t...

4Sales - Channel 4

4Sales continues to lead the UK ad industry in tech innovation and award-winning creativity, with a steadfast commitment to diversity, inclusion and a desire to champion commercial risk-taking. Across 2018, against a backdrop of uncertain economic conditions, we outperformed our TV competitors, increasing revenues by 2% and addi...

Exterion Media

Nearly all Outdoor revenue growth has been digital OOH (14.2%*), at the expense of traditional formats which experienced declines of 2.9%*. As the UK’s leading OOH transport media owner, Exterion Media is heavily reliant on its traditional Bus, Rail and London Underground portfolio.

In 2017, this culminated in significant reve...

Jungle Creations

In 2018 Jungle Creations’ branded content produced 538 million video views for clients and generated four times the amount of engagement of its nearest competitor, leading the company to retain its spot as the number one social video partner for brands for the second year running.

The commercial team uses data gained from Jungle’s owned...

Goodstuff

Goodstuff

Winner's Story:

Ambition, creativity, innovation and achieving ‘firsts’ have all played a part in Goodstuff’s campaigns in the last year, helping the agency to triumph in three categories in this year’s Campaign Media Awards and be named Agency of the Year.

With its media first campaign for Hiscox - creating a poster ...

Hiscox The Honeypot Poster Network

Goodstuff with Hiscox

Specialist insurer Hiscox wanted to raise awareness of the danger that cybercrime presents to small businesses. But unless they had already fallen victim, many didn’t appreciate the scale of the threat or they believed it was an issue faced by big businesses.

Hiscox had to find a way for small businesses to sit up and take notice. Its dis...