sian rider

Creative Strategist , KidsKnowBest Ltd

CREATIVE STRATEGIST, KIDSKNOWBEST LTD

Sian is a creative strategist at kids creative agency KidsKnowBest and was named by Campaign as a Face to Watch in 2020. Her strategic approach and ability to offer imaginative solutions, rooted in insights, have led to some ground-breaking campaigns that young people love. Her clients include industry giants WarnerMedia and Mattel.