catastrophe what a sh *t year to be celebrating our 40 th Birthday! To top it all, Channel 4 was to be privatised the nightmare scenario. Twice in three years, our existence was threatened . It’s fair to say we started the year at an all time low.
So, what did we do? Well, we came out swinging. We made bold, confident and surprising decisions to bet on our future and ourselves. A future we didn’t even know we had, or if any of us would be in it. We re structured our entire
Commercial team, forged new partnerships, launched new products & pushed for Purpose and it paid off the second biggest revenue performance in our entire history and a team still believing in their future at Channel 4.