Shortlist Announced


Virtual Awards | 14 & 15 April
While this year has presented its fair share of challenges, it has also reminded us that innovation, strategy and creativity are more important than ever.

These three qualities remain at the heart of the Campaign Media Awards and we will once again be looking to recognise and reward outstanding media campaigns in 2021.

Showcasing both agencies and media owners, the Awards will recognise and reward the transformative work that has driven change for both clients and the industry.

The digital awards ceremony will take place across two days, on Wednesday 14 - Thursday 15 April. You can register to watch the awards using the button below:

               

Chair of Judges

Natalie Cummins, Chief Executive, Zenith, will chair the Campaign Media Awards.


Natalie was Media Leader in the Media Week Awards and also winner of Head of Agency in the Agency of the Year.


Since moving to Television Centre in 2019, Zenith has flourished. It has won pitches for Disney, Three Mobile, Macmillan Cancer Support and TikTok and retained clients such as RB and Staples.


"We’ve realised that clients love winning awards, staff love winning awards, we love winning awards, and it gets everyone talking about the agency. It gets you better staff, better retention and clients want to be with winners."

Natalie Cummins, Chief Executive, Zenith Campaign Media Chair of Judges


Judges 2021


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dentsu X
Planning Manager
 
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The Guardian
Director of Advertising, UK
 
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Xaxis
Director, Global Solutions and Innovation
 
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Essence EMEA
UK Managing Director
 
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Digitas
Chief Media Officer
 
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The Telegraph
Creative Strategy Partner
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The Ozone Project
Marketing Communications Director
 
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Hearst Global
Global Creative Solutions manager
 
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Goodstuff
Group Planning Director
 
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News UK
Sales Lead, News UK Social Studio
 
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OMD UK
Chief Strategy Officer
 
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Essence
Head of Media, EMEA
 
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Twitter UK
Managing Director
 
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Vizeum
Chief Strategy Officer
 
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DCM
Sales Director
 
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The Barber Shop
Founder
 
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Immediate Media Co
CRO
 
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Sixteenbynine
Co-Founder
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Reach Solutions
Sales & Invention Director
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MediaCom
Chief Strategy Officer
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Blis
Sales Director UK & International
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Initiative
Head of Partnerships
 
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Craft Media London
Founder
 
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Reach Solutions
Senior Planner
 
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The Fifth
Content & Strategy Director
 
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Acast
Global SVP Sales & UK+ MD
 
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The Story Lab
Creation Director
 
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Digital Cinema Media
CEO
 
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News UK
Client Strategy Director
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Total Media
Digital Technology & Strategy Director
 
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ITV
Director of Client Strategy and Planning
 
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Pearl & Dean
CEO
 
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Craft Media London
Head of Clients
 
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MediaCom
Media Innovation Director
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the7stars
Chief Operating Officer
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Youtube / Google
Head of Content for Brands, EMEA
 
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Spark Foundry
Chief Strategy & Innovation Officer
 
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Google
Managing Director
 
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Carat
CSO
 
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Carat UK
Strategy Partner
 
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Anything is Possible Media
Head of Broadcast
 
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PHD UK
CSO
 
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Global
CCO
 
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Verizon Media
Head of Strategy
 
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Starcom
CEO
 
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Manning Gottlieb OMD
CEO
 
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Mediahub
Head of Strategy
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Goodstuff
Planning Partner
 
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MG OMD
CEO, OmniGOV
 
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UM London
CEO
 
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Zenith
CSO
 
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Mediahub UK
Communications Strategy Director
 
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Anything is Possible
CEO
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Wavemaker
Content Director
 
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Spark Foundry
Global Head of Strategy
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KidsKnowBest Ltd
Creative Strategist
 
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Simon Davis
Walk-In Media
Founder, CEO
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JCDecaux UK
Director of Marketing
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Global Media & Entertainment
Director of Commercial Strategy & Business Development
 
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Manning Gottlieb OMD
Head of Creativity
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Havas Media
Head of Strategy
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OMD UK
Chief Planning Officer
 
Here's Why You Should Enter These Awards
Doing potential award-winning work creates huge additional value for clients.
We believe that proper, transparent collaboration is critical to great work. When everyone thinks they may be creating award-winning work, and the conversations are conducted transparently and purely in the interest of the work, you get much, much more physical and mental support all round. And that makes the work even better.

Writing awards creates case studies.
If you force yourselves to enter awards you are properly running the rule over your work (you quickly know which ones are potential winners). So it’s time that’s well invested. The easier they are to write the better the work is.

Winning awards make clients famous and proud of the work they’ve done.
A famous client is a happy client who’s likely to stay with you or even in her or his role for a little bit longer. It also provides a platform for future business to promote your company and talent. 

Winners don’t win without proving strong results and business value.
Awards have to recognise work that delivered measurable business return for clients. It is not about click through, views or impressions. Judges reward proper, valuable returns.

Momentum matters.
Win or lose, being shortlisted alone puts big smiles on people's faces. Good work always requires hard work, and entering will let your employees know you recognise and value those efforts.

Coverage in Campaign
All winners will feature in Campaign, read by over 8.400 people, and across CampaignLive.co.uk, which receives 961K unique users and 2.4m page views monthly. 

Categories


These categories recognise the strategic thinking, insight and planning in a media campaign across 11 industry sectors. The judges will be looking for work that demonstrates:

- Strategic thinking and understanding of a brand’s business needs
- Originality, innovation and approach in the insight and planning phases of the campaign
- The media execution and its effectiveness in delivering results for the brand
- The ability to drive growth against competitor brands in the sector

 

Alcoholic Drinks
Automotive
Banks & Financial Services
Charity
Corporate & Utilities
Fashion & Beauty
Food, Drink & Household
Healthcare
Media & Entertainment
Public Sector
Retail - Online & Offline
Travel & Leisure
The CRM & Media Award
The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy. The judges will be looking for work that demonstrates:

- Use of CRM in the heart of a media campaign
- Strategic thinking, originality and innovation in the use of CRM in the insight and planning phases of a media campaign
- The role of CRM in the media execution and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations in applicable

 

The Data & Creativity Award
The category recognises innovative media activity underpinned by a creative, audience-focused use of data. The judges will be looking for work that demonstrates:

- Strategic thinking, originality and innovation in the creative use of data
- How data and creativity combined to create the desired audience experience
- Collaboration between data and creative teams
- The media execution and effectiveness in delivering results for the brand

 

Best Use of Experiential
The category celebrates a company that uses experiential as a core part of a brand’s media strategy. The judges will be looking for work that demonstrates:

- Use of experiential in the heart of a media campaign
- Strategic thinking, originality and innovation in use of experiential in the insight, planning and content creation phases of a media campaign
- The execution of the experiential event(s) and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations as part of the strategy

 

Best Social Strategy
This award recognises a company that uses social media to inform a brand’s media strategy and execution. The judges will be looking for work that demonstrates:

- Use of social in the heart of a media campaign
- Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign
- The media execution and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations as part of the strategy

 

Branded Content - Audio
Branded Content - Social
The category rewards a company that uses branded content at the heart of a media campaign. The judges will be looking for work that demonstrates:

- Originality and innovation in the insight and planning phases of a media campaign
- Quality of execution in the content creation
- Effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations
- Clever bringing together of content and brand
- Please indicate your media channel within the entry platform. Multiple awards may be given.

 

Branded Content - TV & Cinema
Content Strategy
The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:

- Strategic thinking in the use of content
- Breadth of content and innovative methods of delivery
- Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Media Partnerships: Budget under £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign. The judges will look to awards work that demonstrates:

- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Media Partnerships: Budget over £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign. The judges will look to awards work that demonstrates:

- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Best Use of Insight
The categories recognises a company for the best use of insight at the heart of a media campaign. The judges will be looking for work that demonstrates:

- Original and innovative use of insight in a media campaign
- Strategic thinking in the use of insight
- Effectiveness in driving business results
- Highlighting ongoing use of insight

 

Creative Idea: Budget under £250K
This category celebrates a company for the best use of media creativity. The judges will be looking for work that demonstrates:

- An original idea that is rooted in a strategic approach to creativity in media
- Creative use of media to plan and execute a campaign
- Effectiveness in driving business results

 

Creative Idea: Budget over £250K
This category celebrates a company for the best use of media creativity. The judges will be looking for work that demonstrates:

- An original idea that is rooted in a strategic approach to creativity in media
- Creative use of media to plan and execute a campaign
- Effectiveness in driving business results

 

Product Innovation - Media Agency
This category will recognise a product innovation by an agency. Judges will be looking for work that shows:

- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or media owners/agencies and own staff

 

Product Innovation - Media Owner
This category will recognise a product innovation by a media owner. Judges will be looking for work that shows:

- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or media owners/agencies and own staff

 

Total Communications Campaign
The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience. The judges will be looking for work that demonstrates:

- Strategic thinking in the use of total communications
- Innovation
- Breadth of channels and methods of delivery
- Drives business results, with particular recognition of medium-term and long-term impact beyond a single campaign
- Highlights ongoing and future collaborations

 

Best International Strategy
This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:

- Strategic thinking in the use of content
- Breadth of content and innovation methods of delivery
- Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Agency Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The agency team’s commercial performance
- Teams will also be commended for their dedication to diversity, response to coronavirus and future strategies for both

 

Commercial Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The commercial team’s commercial performance
- Teams will also be commended for their dedication to diversity, response to coronavirus and future strategies for both

 

Partnership Opportunities


The Campaign Media Awards offers you the chance to align your business with the people, teams and companies that are leading the way in commercial media. 

As a marketing and business development opportunity, the Awards offer you the chance to promote your products and services to our audience. Build your brand at our events, whether in person or digitally, in our marketing campaigns as well as the awards website. 

You will also be able to access Campaign's highly engaged audience. With over 961K unique users and 2.4M page views monthly, there is no better way to reach the heart of media. 

Please get in contact and we can build a bespoke package to delivery any business objective, please contact James Butters @ [email protected] or 020 8267 8290.

We look forward to hearing from you.