Best Social Strategy
This new category is open to all entrants, including agencies and media owners. It rewards a company that uses social media to inform a brand’s media strategy and execution. The judges will reward work that demonstrates:
- Use of social in the heart of a media campaign
- Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign
- The media execution and effectiveness in delivering results for the brand.
Best Use of Experiential
This category is open to all entrants, including agencies and media owners. It rewards a company that uses experiential as a core part of a brand’s media strategy. The judges will reward work that demonstrates:
- Use of experiential at the heart of a media campaign
- Strategic thinking, originality and innovation in the use of experiential in the insight, planning and content creation phases of a media campaign
- The execution of the experiential event(s) and effectiveness in delivering results for the brand
- Highlight ongoing and future collaborations
Branded Content
This category rewards a company that uses branded content at the heart of a media campaign. The judges will reward work that demonstrates:
- Originality and innovation in the insight and planning phases of a media campaign
- Quality of execution in the content creation
- Effectiveness in delivering results for the brand
- Highlight ongoing and future collaborations
- Clever bringing together of content and brand
Content Strategy
This category is open to all entrants, including agencies and media owners. It rewards a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will reward work that demonstrates:
- Strategic thinking in the use of content
- Breadth of content and innovative methods of delivery
- Drives business results, with particularly recognition for medium-term and long-term impact beyond a single campaign
- Highlight ongoing and future collaborations
Media Partnerships
This category is open to all entrants, including agencies and media owners. It rewards a company or companies that used a media partnership at the heart of a media campaign. The judges will reward work that demonstrates:
- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for medium-term and long-term impact beyond a single campaign
- Highlight ongoing and future collaborations
