Campaign Media Awards


Open for entries!

The Campaign Media Awards are all about celebrating the ideas, innovation and strategic thinking that are changing media. The awards are now better and smarter and the categories reflect the fast-moving media landscape and recognise the talent who are driving the change. 

Key Dates 2020


Entry Deadline: Tuesday 21 January
Shortlist Announced: Early February

Agency Team Judging Day: Tuesday 3 March
Sales Team Judging Day: Wednesday 4 March

Awards Ceremony: Wednesday 1 April
London Hilton Park Lane


Categories


These categories are open to all entrants, including agencies and media owners. They reward the strategic thinking, insight, and planning in a media campaign across 13 industry sectors.

The judges will reward work that demonstrates:

- Strategic thinking and understanding of a brand’s business needs
- Originality, innovation and approach in the insight and planning phases of the campaign
- The media execution and its effectiveness in delivering results for the brand
- The ability to drive growth against competitor brands in the sector

 

Automotive
Alcoholic Drinks
Banks & Financial Services
Corporate & Utilities
Fashion & Beauty
Food, Drink & Household
Healthcare
Media & Entertainment
Public Sector & Charities
Retail - Online and Offline
Travel & Leisure
The CRM & Media Award
This category is open to all entrants, including agencies and media owners. It rewards a company that uses customer relationship management to inform and drive a brand’s media strategy. The judges will reward work that demonstrates:

- Use of CRM in the heart of a media campaign
- Strategic thinking, originality and innovation in the use of CRM in the insight and planning phases of a media campaign
- The role of CRM in the media execution and effectiveness in delivering results for the brand
- Highlight ongoing and future collaborations if applicable

 

The Data & Creativity Award
This category recognises innovative media activity underpinned by a creative, audience-focused use of data. The judges will reward work that demonstrates:

- Strategic thinking, originality and innovation in the creative use of data
- How data and creativity combined to create the desired audience experience
- Collaboration between data and creative teams
- The media execution and effectiveness in delivering results for the brand

 

Best Social Strategy
This new category is open to all entrants, including agencies and media owners. It rewards a company that uses social media to inform a brand’s media strategy and execution. The judges will reward work that demonstrates:

- Use of social in the heart of a media campaign
- Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign
- The media execution and effectiveness in delivering results for the brand.

 

Best Use of Experiential
This category is open to all entrants, including agencies and media owners. It rewards a company that uses experiential as a core part of a brand’s media strategy. The judges will reward work that demonstrates:

- Use of experiential at the heart of a media campaign
- Strategic thinking, originality and innovation in the use of experiential in the insight, planning and content creation phases of a media campaign
- The execution of the experiential event(s) and effectiveness in delivering results for the brand
- Highlight ongoing and future collaborations

 

Branded Content
This category rewards a company that uses branded content at the heart of a media campaign. The judges will reward work that demonstrates:

- Originality and innovation in the insight and planning phases of a media campaign
- Quality of execution in the content creation
- Effectiveness in delivering results for the brand
- Highlight ongoing and future collaborations
- Clever bringing together of content and brand

 

Content Strategy
This category is open to all entrants, including agencies and media owners. It rewards a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will reward work that demonstrates:

- Strategic thinking in the use of content
- Breadth of content and innovative methods of delivery
- Drives business results, with particularly recognition for medium-term and long-term impact beyond a single campaign
- Highlight ongoing and future collaborations

 

Media Partnerships
This category is open to all entrants, including agencies and media owners. It rewards a company or companies that used a media partnership at the heart of a media campaign. The judges will reward work that demonstrates:

- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for medium-term and long-term impact beyond a single campaign
- Highlight ongoing and future collaborations

 

Best Use of Insight
This category is open to all entrants, including agencies and media owners. It rewards a company for the best use of insight at the heart of a media campaign. The judges will reward work that demonstrates:

- Original and innovative use of insight in a media campaign
- Strategic thinking in the use of insight
- Effectiveness in driving business results
- Highlight ongoing use of insight

 

Creative Idea
This new category is open to all entrants, including agencies and media owners. It rewards a company for the best use of media creativity. The judges will reward work that shows:

- An original idea that is rooted in a strategic approach to creativity in media
- Creative use of media to plan and execute a campaign
- Effectiveness in driving business results

 

Product Innovation - Media Agency
This award rewards a product innovation by a media agency or other agency. The judges will reward work that shows:

- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or media owners and/or the agency’s own staff

 

Product Innovation - Media Owner
This award rewards a product innovation by a media owner. The judges will reward work that shows:

- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or agencies and/or the media owner’s own staff

 

Total Communications Campaign
This category is open to all entrants, including agencies and media owners. It rewards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience. The judges will reward work that demonstrates:

- Strategic thinking in the use of total communications
- Innovation
- Breadth of channels and methods of delivery
- Drives business results, with particularly recognition for medium-term and long-term impact beyond a single campaign
- Highlights ongoing and future collaborations

 

Best International Strategy
This category is open to all entrants, including agencies and media owners. It rewards a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will reward work that demonstrates:

- Strategic thinking in the use of content
- Breadth of content and innovative methods of delivery
- Drives business results, with particularly recognition for medium-term and long-term impact beyond a single campaign
- Highlight ongoing and future collaborations

 

Agency Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The agency team’s commercial performance

 

Media Owner Commercial Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The commercial team’s commercial performance

 

Campaign Media Awards 2020 - Campaign of the Year
The most-awarded campaign, based on all the winners and voted by the judges. Please note you cannot enter this award directly.

 

Chair of Judges


Rob Pierre, CEO, Jellyfish

“As the founder of a digital-first business, it’s an absolute privilege to be asked to chair the Campaign Media Awards. For me, it truly demonstrates Campaign’s commitment to representing our fast-moving media landscape.

What I’m most looking forward to is reviewing the work. Above anything, it’s the work that acts as an indicator of the industry’s direction of travel. For those businesses that are doing something different and succeeding, these really are the awards to win.”

Get in Touch


Sarah Fournier
Senior Events Manager

E: [email protected]
P: 020 8267 4433

James Butters
Sponsorship Director

E: [email protected]
P: 020 8267 8290