Now Open for Entries


Deadline: 21 January 2021
While this year has presented its fair share of challenges, it has also reminded us that innovation, strategy and creativity are more important than ever.

These three qualities remain at the heart of the Campaign Media Awards, powered by Campaign, and we will once again be looking to recognise and reward outstanding media campaigns in 2021.

Open to both agencies and media owners, the Awards showcase the transformative work that has driven change for both clients and the industry.

The deadline for entry is Thursday 21 January. Keep reading for more information on how to prepare your entry, dates for your diary and nominating this year's jury. 
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2020 Winners Revealed

On 2 - 3 September, after some delay, this year's winner were revealed in a virtual ceremony because of the continued need for social distancing. You can view all of this year’s winners now by heading to the winner’s page.

View The Winners
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2020 Book of the Night

Want to know more about who scooped the top prize? To read about all of this year's winners and re-watch
the awards show, head over to CampaignLive.co.uk.

Read More
Here's Why You Should Enter These Awards
Doing potential award-winning work creates huge additional value for clients.
We believe that proper, transparent collaboration is critical to great work. When everyone thinks they may be creating award-winning work, and the conversations are conducted transparently and purely in the interest of the work, you get much, much more physical and mental support all round. And that makes the work even better.

Writing awards creates case studies.
If you force yourselves to enter awards you are properly running the rule over your work (you quickly know which ones are potential winners). So it’s time that’s well invested. The easier they are to write the better the work is.

Winning awards make clients famous and proud of the work they’ve done.
A famous client is a happy client who’s likely to stay with you or even in her or his role for a little bit longer. It also provides a platform for future business to promote your company and talent. 

Winners don’t win without proving strong results and business value.
Awards have to recognise work that delivered measurable business return for clients. It is not about click through, views or impressions. Judges reward proper, valuable returns.

Momentum matters.
Win or lose, being shortlisted alone puts big smiles on people's faces. Good work always requires hard work, and entering will let your employees know you recognise and value those efforts.

Coverage in Campaign
All winners will feature in Campaign, read by over 8.400 people, and across CampaignLive.co.uk, which receives 961K unique users and 2.4m page views monthly. 

Categories


These categories recognise the strategic thinking, insight and planning in a media campaign across 11 industry sectors. The judges will be looking for work that demonstrates:

- Strategic thinking and understanding of a brand’s business needs
- Originality, innovation and approach in the insight and planning phases of the campaign
- The media execution and its effectiveness in delivering results for the brand
- The ability to drive growth against competitor brands in the sector

 

Automotive
Alcoholic Drinks
Banks & Financial Services
Corporate & Utilities
Fashion & Beauty
Food, Drink & Household
Healthcare
Media & Entertainment
Public Sector & Charities
Retail - Online and Offline
Travel & Leisure
The CRM & Media Award
The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy. The judges will be looking for work that demonstrates:

- Use of CRM in the heart of a media campaign
- Strategic thinking, originality and innovation in the use of CRM in the insight and planning phases of a media campaign
- The role of CRM in the media execution and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations in applicable

 

The Data & Creativity Award
The category recognises innovative media activity underpinned by a creative, audience-focused use of data. The judges will be looking for work that demonstrates:

- Strategic thinking, originality and innovation in the creative use of data
- How data and creativity combined to create the desired audience experience
- Collaboration between data and creative teams
- The media execution and effectiveness in delivering results for the brand

 

Best Social Strategy
This award recognises a company that uses social media to inform a brand’s media strategy and execution. The judges will be looking for work that demonstrates:

- Use of social in the heart of a media campaign
- Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign
- The media execution and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations as part of the strategy

 

Best Use of Experiential
The category celebrates a company that uses experiential as a core part of a brand’s media strategy. The judges will be looking for work that demonstrates:

- Use of experiential in the heart of a media campaign
- Strategic thinking, originality and innovation in use of experiential in the insight, planning and content creation phases of a media campaign
- The execution of the experiential event(s) and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations as part of the strategy

 

Branded Content
The category rewards a company that uses branded content at the heart of a media campaign. The judges will be looking for work that demonstrates:

- Originality and innovation in the insight and planning phases of a media campaign
- Quality of execution in the content creation
- Effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations
- Clever bringing together of content and brand
- Please indicate your media channel within the entry platform. Multiple awards may be given.

 

Content Strategy
The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:

- Strategic thinking in the use of content
- Breadth of content and innovative methods of delivery
- Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Media Partnerships: Budget under £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign. The judges will look to awards work that demonstrates:

- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Media Partnerships: Budget over £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign. The judges will look to awards work that demonstrates:

- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Best Use of Insight
The categories recognises a company for the best use of insight at the heart of a media campaign. The judges will be looking for work that demonstrates:

- Original and innovative use of insight in a media campaign
- Strategic thinking in the use of insight
- Effectiveness in driving business results
- Highlighting ongoing use of insight

 

Creative Idea: Budget under £250K
This category celebrates a company for the best use of media creativity. The judges will be looking for work that demonstrates:

- An original idea that is rooted in a strategic approach to creativity in media
- Creative use of media to plan and execute a campaign
- Effectiveness in driving business results

 

Creative Idea: Budget over £250K
This category celebrates a company for the best use of media creativity. The judges will be looking for work that demonstrates:

- An original idea that is rooted in a strategic approach to creativity in media
- Creative use of media to plan and execute a campaign
- Effectiveness in driving business results

 

Product Innovation - Media Agency
This category will recognise a product innovation by an agency. Judges will be looking for work that shows:

- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or media owners/agencies and own staff

 

Product Innovation - Media Owner
This category will recognise a product innovation by a media owner. Judges will be looking for work that shows:

- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or media owners/agencies and own staff

 

Total Communications Campaign
The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience. The judges will be looking for work that demonstrates:

- Strategic thinking in the use of total communications
- Innovation
- Breadth of channels and methods of delivery
- Drives business results, with particular recognition of medium-term and long-term impact beyond a single campaign
- Highlights ongoing and future collaborations

 

Best International Strategy
This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:

- Strategic thinking in the use of content
- Breadth of content and innovation methods of delivery
- Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations

 

Agency Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The agency team’s commercial performance
- Teams will also be commended for their dedication to diversity, response to coronavirus and future strategies for both

 

Media Owner Commercial Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The commercial team’s commercial performance
- Teams will also be commended for their dedication to diversity, response to coronavirus and future strategies for both

 

Campaign Media Awards 2021 - Campaign of the Year
This award is chosen by the judges from all of the winning campaigns, who in their opinion stands out above the rest. This category cannot be entered directly.

 

KEY INFORMATION


DATES FOR YOUR DIARY

ENTRY DEADLINE: 
Thursday 21 January 2021

LATE ENTRY DEADLINE:
Thursday 28 January 2021

SHORTLIST:
March 2021

CAMPAIGN MEDIA AGENCY TEAM JUDGING:
Tuesday 23 March 2021

CAMPAIGN MEDIA SALES TEAM JUDGING:
Wednesday 24 March 2021

ENTRY FEES

STANDARD ENTRY FEE:
£395+VAT (per entry)

LATE ENTRY FEE:
£515+VAT (per entry)

ELIGIBILITY

Entries are welcome from UK media owners, agencies and brand. All worked entered  must have been launched or be current from November 1 2019 to 21 January 2021.

Judges


The Campaign Media Awards jury comprises of senior leaders from the media industry alongside brand marketers.

Judging is conducted in two stages. Stage one takes place online via the entry portal. All entry materials should therefore be available within the system. No printed or physical support material will be accepted at this stage.

The shortlist will be drawn from online scores and made available to the public in March. Entrants will be notified by email of the results and provided with information for the second round.

Finalists in the Media Agency Team and Commercial Team will be invited to present to the jury (Tuesday 23 March - Agency & Wednesday 24 March - Media Owner). Presentation slots will be allocated two weeks out. Please note requests for times cannot be guaranteed.

Nominations to get involved are welcome from across the industry, either for yourself or a colleague using the link below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Our aim is to give as many diverse voices (women, BAME, LGBTQ+, different ages / seniority, people with disabilities) a chance to determine the results of this industry-leading event.

Partnership Opportunities


The Campaign Media Awards offers you the chance to align your business with the people, teams and companies that are leading the way in commercial media. 

As a marketing and business development opportunity, the Awards offer you the chance to promote your products and services to our audience. Build your brand at our events, whether in person or digitally, in our marketing campaigns as well as the awards website. 

You will also be able to access Campaign's highly engaged audience. With over 961K unique users and 2.4M page views monthly, there is no better way to reach the heart of media. 

Please get in contact and we can build a bespoke package to delivery any business objective, please contact James Butters @ [email protected] or 020 8267 8290.

We look forward to hearing from you.