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The 2024 Categories
PRODUCT SECTOR
These categories recognise the strategic thinking, insight and planning in a media campaign across 12 industry sectors.
AUTOMOTIVE
ALCOHOLIC DRINKS
BANKS & FINANCIAL SERVICES
CONSUMER ELECTRONICS
CORPORATE & UTILITIES
FASHION & BEAUTY
FOOD, DRINK & HOUSEHOLD
HEALTHCARE
MEDIA & ENTERTAINMENT
PUBLIC SECTOR & CHARITIES
RETAIL – ONLINE & OFFLINE
TRAVEL & LEISURE
DATA & CRM
THE CRM & MEDIA AWARD
This category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy.
THE DATA & CREATIVITY AWARD
The category recognises innovative media activity underpinned by a creative, audience-focused use of data.
CONTENT
BEST SOCIAL STRATEGY
This award recognises a company that uses social media to inform a brand’s media strategy and execution.
BEST USE OF EXPERIENTIAL
The category celebrates a company that uses experiential as a core part of a brand’s media strategy.
BRANDED CONTENT-RADIO
The category rewards a company that uses branded content at the heart of a media campaign.
BRANDED CONTENT-PRINT
BRANDED CONTENT-SOCIAL
BRANDED CONTENT-TV & CINEMA
BRANDED CONTENT-PODCAST
CONTENT STRATEGY
The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.
MEDIA PARTNERSHIPS: BUDGET UNDER £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign.
MEDIA PARTNERSHIPS: BUDGET OVER £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign.
INSIGHT & INNOVATION
BEST USE OF INSIGHT
The category recognises a company for the
best use of insight at the heart of a media campaign.
CREATIVE IDEA: BUDGET UNDER £250K
This category celebrates a company for the best use of media creativity.
CREATIVE IDEA: BUDGET OVER £250K
This category celebrates a company for the best use of media creativity.
PRODUCT INNOVATION – AGENCY
These two categories will recognise a product innovation by one agency and one media owner.
PRODUCT INNOVATION – MEDIA OWNER
These two categories will recognise a product innovation by one agency and one media owner.
TOTAL COMMUNICATIONS CAMPAIGN
The category looks to award a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.
INTERNATIONAL
BEST INTERNATIONAL STRATEGY
This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.
BEST OF THE BEST CATEGORIES
AGENCY TEAM OF THE YEAR
The judges will focus on whether a team has an innovative approach to media.COMMERCIAL TEAM OF THE YEAR
The judges will focus on whether a team has an innovative approach to media.
GRAND PRIX
CAMPAIGN OF THE YEAR
This award is chosen by the judges from all of the winning campaigns, who in their opinion stands out above the rest. This category cannot be entered directly.
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