Agency: Craft Media with GoodStuff & Wax/On
In a world which whispers to Gen Z women that they are not good enough, we wanted to create an uprising - empowering women to take some time out for self love - as a radical act. We saw words as our enemy. So by harnessing the power of social media, we gave audiences the opportunity to defy the negativity with the ultimate clap-back. We then juxtaposed the cultural phenomenon of Love Island, inspiring these same women to step back, fight self doubt and love themselves.