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Alibi Escape Room
UKTV Alibi Channel
Agency: UKTV
Four influencers, whose profiles and following matched Alibi’s key demographic, were invited to share their experiences from the experiential with their substantial combined following; this London-based event was then able to break out of the capital and be enjoyed across the country by their engaged followers.
Hundreds of crime drama fans also attended the event - Alibi worked with the Sky VIP team to offer a unique experience - and it was a roaring success, both on social media and in person.
This innovative experiential event and the use of influencers’ content was a perfect strategic union to showcase upcoming titles on Alibi, as well as further ratify the channel as the home of crime drama. https://vimeo.com/628985467/9a37e65ae4