#Ask Me- News UK, Craft Media, Goodstuff
Client: St John Ambulance
Using the creative #AskMe platform which puts emotive human stories told from the perspective of the life savers and beneficiaries themselves at the heart of the campaign, we created engaging storytelling content with real life case studies. Our activity ran across The Sun, The Times, talkSPORT, Virgin Radio, talkRADIO and Times Radio using a mixture of video, print, online, events and radio.
Not only did our campaign exceed campaign benchmarks it also made a real difference, with consideration to donate and consideration to volunteer far exceeding benchmarks.