At your Leisure with Sue Perkins' podcast brought to you by Lego and Global and Initiative

Agency: Global

LEGO were on a mission to show people they were permissible to grown-ups and offered a way to tap into the pastimes that make people tick. Their new ‘Joyful Focus’ positioning recognised that whilst grown up life can be stressful, it was important for people to find time to engage with their passions.

Introducing At Your Leisure - A ten-part podcast series hosted by Sue Perkins. Episodes saw celebrity guests share hobbies and passions they have carried from childhood to adulthood. LEGO for Adult themes, including Art, Travel and Automotive acted as episode anchors to facilitate integrated branding and messaging.