Bin It, Don't Block It In Lockdown

Agency: Hearts & Science

While most people know about Fatbergs, no-one thinks it's their fault or indeed their problem. To get people to fight the Fatberg we had to help people understand the impact of their behaviours in their own homes. We brought the Fatberg to people's doorsteps. We delivered a fully personalized and addressable video plan to Thames Water customers that underlined how their behaviours fed the Fatberg. The campaign worked a treat. The areas which we targeted with our Bin It, Don't Block it messaging had up to 31% less blockages year-on-year vs. control regions which saw 4% more blockages year-on-year.