Brand Launch

Agency: MG OMD

In 2021 we were tasked with helping Motorway launch a new brand campaign, to help the business rapidly accelerate their growth. The long-term ambition from the business was clear; make Motorway the definitive way to sell your car. To win the battle of the used car market, we had to make as many people as possible see the campaign, remember the message, and chose Motorway to sell their car. Our successful brand launch helped provide commercial justification for a significantly increased ATL budget in 2022 and was instrumental in Motorway’s recent $190m funding round, which valued the business at over a billion dollars (creating the UK’s newest unicorn) and truly paving the way for Motorway to become the definitive way to sell your car.