BRANDM4TCH

Agency: Channel 4 with Infosum and Mediarithmics

What happens when advertisers stop playing 'Guess Who' and start targeting known customers in a broadcaster environment? For the first time ever, advertisers are able to match their own first party data with our 24m registered users in a quick, safe and compliant manner.

We invited a number of brands take part in a trial to test the effectiveness of Brandm4tch, and the results were astonishing.