BRIC Celebrate Brooklyn! Festival

Client: BRIC

Agency: MediaMonks

For the summer of 2020, we transformed BRIC’s Celebrate Brooklyn! festival into a virtual event. We brought the spirit of the festival to the global stage across 2 days of live-streamed performances—showing that not even a pandemic can stop Brooklyn. Our lineup featured musical and visual artists from around the world on platforms like YouTube, Facebook and BRIC’s own TV channel. We were responsible for the digital broadcast and visual overlays and also oversaw the production of all campaign assets together with a motion graphics designer. The festival was an epic feat of event virtualization, reaching over 3 million viewers.