Bringing Paramount+ to London's West End
At the end of June, we brought a Mountain of Entertainment to major iconic London locations all across the West End. Led by Paramount’s in house team, supported by Premier PR and Wavemaker, the experiential activation had it all. Projections, Piccadilly takeovers, Pop-ups and a star-studded party. Through social media, talent, influencer and PR coverage we extended the reach to all those who couldn’t be there in person.
Paramount+ arrived in style, making one hell of a first impression. We delivered unforgettable entertaining experiences that no other brand could.